Ryanair Contents Introduction 2 Case analysis‚ identification of key issues 3 Shareholder Prioritization 3 Alignment with environment and Resources 5 Competitive Advantage Reinforcement 5 Direction 6 Scope 7 Resources 7 Organization 8 Problem statement 8 Set of possible courses of actions 9 Standing seats 9 Only one toilet in every aircraft 10 Slim staff‚ smaller magazines‚ and less ice cubes 10 New technology for gutter oil to reduce fuel costs 11 New routes flights and additional
Premium Airline Low-cost carrier Southwest Airlines
RYANAIR LIMITED RYANAIR LIMITED SUBMISSION TO THE COMMISSION FOR AVIATION REGULATION ON THE DETERMINATION OF AIRPORT CHARGES 27 MARCH 2001 Table of Contents 1. Introduction 2 2. Background on Ryanair 5 3. Background on Aer Rianta’s Charging Policy 9 4. Key Issues 14 5. Comments on the Statutory Background 15 6. Submissions on Questions raised 20 Confidential Annex (Separate Document) - WITHHELD 1. INTRODUCTION This paper sets out Ryanair’s submissions on the determination of airport charges by the
Premium Aer Lingus Republic of Ireland Ryanair
Cost Carriers best. The global economic recession has handed Ryanair and similar carriers near-perfect operating conditions. As Ryanair explains‚ "this recession has encouraged passengers to become much more price sensitive which is why they are switching to Ryanair ’s low fares and unbeatable customer service over all other competitors". Ryanair expects a 15-20% reduction in average fares this year to around EUR32 per passenger. Ryanair is expecting that several of its smaller rivals will not be
Premium Airline Low-cost carrier Recession
principles that include Honesty‚ Fairness‚ Objectivity‚ and Responsibility [http://www.imanet.org/pdfs/statement%20of%20Ethics_web.pdf]. Therefore‚ it would be up to her to make sure Michael Peterson did not get away with manipulating the balanced scorecard for his benefit. First‚ she should try to speak with him again in a final attempt to get him to reconsider his decision. If he refused to listen and continued threats against Mary‚ she should attempt to speak with his supervisor‚ Paul Parker. If
Premium Balanced scorecard
Introduction: Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London‚ into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees‚ 14 aircraft‚ and carried 600‚000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts
Premium Marketing Ryanair Low-cost carrier
STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair managed
Premium Aer Lingus Marginal cost
measures in this role. In recent years‚ however‚ there has been increasing recognition that financial measures alone will not provide managers with sufficient information to manage a business effectively. Non-financial measures The balanced scorecard 323 must also be used in order to gain a deeper understanding of the business and to achieve the objectives of the business‚ including the financial objectives. Financial measures portray various aspects of business achievement (for ex ample
Free Economics Strategic management Management
Overall Strategic Plan Structure KSOM Visionary Goals Strategic Goals Performance Goals Visionary Statements Core Goal‚ Vision‚ Mission‚ Slogan‚ Market. STRATEGY MAP Balanced Scorecard Perspectives & Purpose Descriptions Session Outline … Objectives & Objective Destinations. Strategy Map Objectives‚ Key Performance Indicator‚ Key Result Area‚ Key Responsibility Area‚ Measures and Scores. 1 The Three Key Grid Elements KSOM Grid Name Usage Objectives 1. Allocate and define how each Strategic
Premium Strategic management Balanced scorecard Strategy map
do you expect Aer Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable due to high overheads. 2. Gradual cost cutting (staff reduction‚ less customer service‚ less perks‚ lower quality travel‚ outsourcing of services‚ etc.) to bring pricing structure in line with Ryanair: without losing core competence‚ brand value and profit at bigger stage where they are now profitable. However subsidizing
Premium Low-cost carrier Airline Costs
Conclusion | 9 | References | 10 | Word Count: 2061 Introduction Ryanair was founded in 1985 by the Ryan family‚ which was headed by Tony Ryan. It was the first budget airline in Europe‚ modeled after the successful US carrier‚ Southwest Airlines. It was founded to provide scheduled passenger airline services between Ireland and the UK‚ as an alternative to then state monopoly carrier‚ Aer Lingus. At the beginning‚ Ryanair was a full service conventional airline‚ with two classes of seating‚
Premium Airline Low-cost carrier Southwest Airlines