"Balance scorecard of airline" Essays and Research Papers

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    Balanced Scorecard Traditional Performance Measurement Historically‚ the measurement system for business has been financial. Activities of companies were measured and monitored through the traditional financial accounting model. However‚ the extensive‚ even exclusive use of financial measurements in business has been criticized primarily because an overemphasis on achieving and maintaining short-term financial results can cause companies to overinvest in short-term fixes and to underinvest

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    Indian Airlines

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    1 CAPACITY UTILIZATION IN INDIAN AIRLINES Danish A. Hashim* Sir Ratan Tata Fellow Institute of Economic Growth Delhi. 110 007. INDIA. E-mail: danish_hashim@yahoo.com April 2003 Abstract The financial performance of the state -owned Indian Airlines has deteriorated since 1989- 90. The main reasons cited for the poor financial performance of Indian Airlines include: rising fuel prices‚ excess staff‚ serving uneconomic routes and increasing expenses on insurance. However‚ low capacity utilization

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    Airline Database

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    SOFTWARE REQUIREMENTS SPECIFICATION(SRS) FOR AIRLINE DATABASE Table of Contents 1. Introduction 1.1 Purpose 1.2 Document Conventions 1.3 Intended Audience and Reading Suggestions 1.4 Project Scope 1.5 References 2. Overall Description 2.1 Product Perspective 2.2 Product Features 2.3 User Classes and Characteristics 2.4 Operating Environment 2.5 Design and Implementation Constraints 2.6 Assumptions and Dependencies 3. System Features 4. External Interface Requirements 4.1 User Interfaces 4.2 Hardware

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    Southwest Airlines

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    Southwest Airlines’ Corporate Strategy & Control System Southwest Airlines became one of the most admired airlines in the world based on their dedication to their customers and the corporate strategies their leadership instituted. Their leadership created a different corporate culture that CEO Herb Kelleher and his company are devoted to the philosophy of putting employees first (Govindarajan‚ pg. 115). In doing so‚ Southwest was able to instill a management control system that relied on

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    Porter Airlines

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    1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers

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    Singapore Airlines

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    Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and

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    Southwest Airline

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    Southwest Airlines Tracy D. Braswell Benedictine University The domestic airline industry is emerging from its lost decade. Carriers suffered two recessionary swoons (one due to September 11) and a fivefold jump in fuel prices causing fifteen carriers to go bust. As frequent fliers know too well the salvation for most airlines has been to stick passengers with fees‚ reservation changes‚ bags‚ food‚ movie and headset to name a few. None of it‚ however‚ went to Southwest Airlines two and a

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    Oligopoly Airlines

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    the Vietnam domestic air services market‚ there are Vietnam Airlines (VNA)‚ Jetstar Pacific Airlines (JPA)‚ Vasco‚ Viet Air‚ Air Mekong‚ Blue Sky Air. Espealcially‚ Vietnam Airlines is playing the commanding position on the net of domestic flying pathway. On the other hand‚ although The law of air service was newly promulgated in 2006 and give econmic components chance to join air transportation. However‚ up to now‚ Vietnam Airlines is still the firm commanding the market with the % of concentration

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    Southwest Airlines

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    Eunice Kelly MBA 522 Marketing Southwest Airlines case analysis 1. In what ways might airline customers be segmented? Airline customers might be segmented when groups with varying needs and wants are recognized. They can be segmented on a number of different types of things; such as age‚ gender‚ location‚ buying behavior‚ and demographics. a. Which segments or niches would you consider Southwest’s prime targets? Southwest’s prime targets would be that of business and leisure travelers.

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    Airline Costs

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    REVENUE MANAGEMENT Capt: Paul Mwangi 9th May 2014 KCAA/MOI UNI/EMBA/PK/9th May 14 OVERVIEW OF REVENUE MANAGEMENT MISSION Maximize network revenue per Available Seat Kilometer for a given schedule. KCAA/MOI UNI/EMBA/PK/9th May 14 Why Revenue Management? To maximize revenue income! KCAA/MOI UNI/EMBA/PK/9th May 14 How? “cherry picking” Overbooking KCAA/MOI UNI/EMBA/PK/9th May 14 “Cherry Picking” Flight NBO – LON available seats: 8 Passengers who wants to travel:

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