ACC2221 Advanced Management Accounting Coursework CIMA defines strategic management accounting as : ‘A form of management accounting in which emphasis is placed on information which relates to factors external to the firm as well as non-financial information …’ (Drury 7th Edition page 570) Strategic management accounting thus looks beyond cost measurement to focusing on ways to achieve cost reduction and hence strategic advantage for organisations. Many such techniques are outward looking
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MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone
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of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness‚ but it isn’t unique. For many years‚ Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end‚ technologically advanced phones and simple‚ inexpensive phones‚ all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product
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Nokia Product * NOKIA’S Thinking: A good product sells itself. Price * NOKIA uses a pricing strategy that best suits the product. * Like It has the cheapest phones like NOKIA 1100 and costly phones like NOKIA Lumia. Place1 * Nokia has opened its retail outlets ‘Nokia Priority’ as well as many authorized dealers at various places. Promotion * Advertising‚ selling‚ sales promotion‚ public relations‚etc. are the major weapons of marketing. Samsung Product * Samsung
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NOKIA AND MICROSOFT News from Microsoft -1.28% in the last few days – 4Q14 earnings‚ an announcement of 18‚000 layoffs‚ and the release of a memo from Microsoft’s EVP of devices Stephen Elop about rightsizing – has brought about a clearer picture of Microsoft’s plans for Nokia Nokia’s phones‚ which it acquired in April for $7 billion. Nokia was one of many cellphone manufacturers that struggled as Apple -1.13%’s iOS and Google GOOGL -1.92%’s Android gained dominance of the smartphone market and displaced
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CURRICULUM VITAE Abdullah Muhammad Akram P.O.Box 11705‚ Ras-Al-Khaimah UAE Date of Birth : 11th February‚ 1993 Email: abdulla_mohd17@hotmail.com Mobile No: 056-7201610 Visa Status: Father sponsorship PERSONAL OBJECTIVE: ➢ To seek a career in a progressive organization‚ providing an ethical and professional working environment and offering a challenging‚ demanding and diverse nature of job‚ where I can exercise my abilities‚ learn new skills and contribute towards the betterment
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EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty
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What are the trends in the mobile handset industry? What is Nokia’s strategy and how has globalization changed its way of operation? Trends: · Demand for phones in US and Europe are decreasing · High demand for cheaper phone models in Middle East‚ Southeast Asia‚ Africa‚ China‚ India o Low-cost handsets=reduced Average Selling Price o Growing market for $25 and $10 phones · Companies moving manufacturing plants to low-cost Asian countries * Rising
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Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
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DECLARATION I hereby declare that the research work embodied in this dissertation entitled “A study on Impact of Advertising Strategies of Nokia Cellular Phones” has been carried out by me under the guidance and supervision of Mr.SRINIVASAN‚ Professor (Internal Guide)‚ M.P.Birla Institute of Management‚ Bangalore. I also declare that this dissertation has not been submitted to any other university/ Institution for the award of any other Degree/Diploma. Place: Bangalore Date: 17th June 2005
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