decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is equipped with a computer chip instead of a black magnetic
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NA Credit card has undoubtedly made our lives easy but it is important that you use credit cards in the right way so that you can make the most of it without getting caught in the credit trap. All you have to do is to keep a track of your purchases‚ remember you payment cycles‚ try to settle full credit card payments at the end of every month‚ avoid spending in excess and carry your cards cautiously. If handled properly‚ credit cards can serve to be very convenient but they can also lead you to a
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BALANCED SCORECARD OF MAYBANK VISION‚ MISSION AND STRATEGY The vision and mission of MPI is to achieve a top 10 position as a bank of choice in the upscale consumer market for strategic Deposit/Wealth Management Products; as well as Auto Loans‚ Personal Loans‚ CTS‚ Mortgage; and to be a known player in selected segments of top-tier companies for Corporate Banking. The past two years have been especially good for MPI‚ as for the first time‚ they have posted positive operating income and have obtained
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A Balanced Ecosystem - An Aquarium The term ecosystem describes both the living and non-living components of an area that interact with one another. All the components are inter-dependant in some way with each other. An ecosystem may be aquatic or terrestrial. In an aquatic ecosystem rocks are needed for shelter and plants provide oxygen for fish. An ecosystem is balanced when the natural animals and plants and non-living components are in harmony- i.e. there is nothing to disturb the balance.
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internet-based shopping and banking. Over the years‚ credit cards have become one of the most common forms of payment for e-commerce transactions. In North America almost 90% of online B2C transactions were made with this payment type. Turban et al. goes on to explain that it would be difficult for an online retailer to operate without supporting credit and debit cards due to their widespread use. Increased security measures include use of the card verification number (CVN) which detects fraud by comparing
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Smart Card Tutorial - Part 1 First Published in September 1992 Introduction To Smart Cards Even the name Smart Card captures the imagination‚ however such a term is ambiguous and is used in many different ways. ISO uses the term‚ Integrated Circuit Card (ICC) to encompass all those devices where an integrated circuit is contained within an ISO 1 identification card piece of plastic. The card is 85.6mm x 53.98mm x 0.76mm and is the same as the ubiquitous bank card with its magnetic stripe that is
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Case Study: Hyundai Cards Marketing Strategy By: Innestasia Tjahyadi I. Introduction Hyundai Cards‚ sponsored by Hyundai Kia Automotive Group‚ was established in 1999. They joined in as the market follower‚ challenging the highly competitive credit card industry in Korea. In 2005‚ HyundaiCard formed a strategic alliance with GECF (part of GE)‚ which invested 678.3 billion won in the firm and became the largest shareholder. Through its corporation with GECF‚ HyundaiCard made effort to become
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missions. HyundaiCard (HC)‚ a Korean credit card company Even though HC was late for coming into credit card industries‚ they made a remarkable growth by design management integrating brand identity. Visual integration by design policy According to Borja de Mozota (2003)‚ strong brand identity can be achieved by visual integration. As figure 1 below show‚ HC redesigned their logo and typeface based on the shape‚ ratio and angle of an actual credit card‚ perfectly reflecting HC’s identity (Total
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Credit card‚ one of the greatest inventions in last century‚ is widely used in nowadays. The first credit card that can pay for different businesses was invented by Frank McNamara and Ralph Schneider‚ the founders of Diners Club‚ in 1950. After a long time development‚ it is believed that credit card is one of the popular tools for payment transaction. According to a research in 2008‚ there were around 80% of United State adult own at less one credit card (Foster‚ Meijer‚ Schuh‚ & Zabek‚ 2010). It
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BACKGROUND MONEY & ITS PURCHASING POWER M oney has entered into almost all our discussion. Economy evolved from barter to indirect exchange… indirect exchange to monetary economy… ultimately to a developed economy. Money is a commodity that serves as a general medium of exchange; its exchanges therefore permeate the economic system. Like all commodities‚ it has a market demand and a market supply‚ although its special situation lends it many unique features. “Price” has no unique expression
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