Case Summary: Baldwin Bicycle Company has long history in manufacturing bicycles. Currently‚ they receive a Challenger deal from Hi-Valu. This proposal contains some special requirements such as to have larger inventory‚ sell at lower price‚ and have “Challenger” name on bicycle tires. Suzanne Leister‚ marketing vice president of Baldwin Bicycle Company‚ is considering whether or not to accept this proposal. The issues are listed below: The Relevant Cost of Manufacturing a Challenger Bike
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BALDWIN BICYCLE COMPANY In May 1983‚ Suzanne Leister‚ marketing director of Baldwin Bicycle Company‚ was mulling over the discussion she had had the previous day with Karl Knott‚ a buyer from Hi-Valu Stores. Hi-Valu operated a chain of discount department stores in the North West. Hi-Valu’s sales volume had grown to the extent that it was beginning to add its "own-brand" (also called "private-label") merchandise to the product lines of several of its departments. Mr. Knott‚ Hi-Valu’s buyer for
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BALDWIN BICYCLE COMPANY Baldwin Bicycle Company has been a bicycle manufacturer who produced various high quality models. Due to competition in 1981‚ the firm’s sales revenues significantly dropped in the following two consecutive years. In addition‚ it could only operate at 75 percent of the plant’s capacity. In May 1983‚ the firm received a proposed production plan of sporting bicycles‚ named Challenger‚ from Hi-Valu. There would be two types of direct costs associating with the new bicycle
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BB 1 Baldwin Bicycle Company Objectives of Session 1. Practice in applying a comprehensive financial analysis framework to a “new business” opportunity. 2. Blending strategic marketing analysis and financial analysis. 3. Blending corporate strategy with marketing strategy This case is an excellent one for contrasting the conventional framework (Relevant Cost Analysis) with the Superior (?) framework (SCM) BB 2 1973—15 million bikes sold “bicycle boom” (Baldwin 135‚000) 1982—10 million bikes sold
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Baldwin Bicycle Company Baldwin Bicycle Company is its own independent bicycle shop that has been in business for almost 40 years. Last year Baldwin had sold 98‚791 bikes which accounted for nearly $10 million in sales for 1982. Suzanne Lesiter is the marketing Vice President of Baldwin and has just been offered a proposition from Karl Knott‚ a buyer from Hi-Valu to possibly start producing bikes for them. Baldwin had never conducted any business with a chain department such as Hi-Valu since it was
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would be difficult to predict return due to the uncertainty of customer retention with the implementation of this deal. Q5. What are the major cash flow implications of the Challenger deal? Cash flow is a difficult situation currently for Baldwin. It takes the inventory approximately 125 days to turn and then another 46 days to get paid. This is a very long time. The Challenger deal states that they would pay within 30 days. This would help with the current 46 day AR turnover. The contract
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seminar Strategic process and strategic analysis (Baldwin bicycle company case) Required questions: a. On the basis of Michael Porter’s (1980) competitive strategies‚ how does Baldwin currently compete? Justify your answer. In this case‚ Baldwin currently competes on differentiation strategy. Baldwin had been making bicycles for almost 40 years and there are ten models in the company’s line. The company only focuses on making bicycles ranging from a small beginner’s model with training
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ACCG330 Case Study—Baldwin Bicycles Question: a On the basis of Michael Porter’s(1980) competitive strategies‚ how does Baldwin currently compete? Justify your answer. (25%) From the article it seemed that Baldwin Bicycle Company competed somewhere between a cost leader and a differentiator. Baldwin had been a bicycle manufacturer for almost 40 years. The article illustrated that Baldwin Bicycle had the image of being above average in quality in price‚ meaning to say that it was not low cost
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Question 4 - Make a recommendation regarding the future strategic direction if the company. According to the SWOT analysis‚ MD is regarded as a star taking the BCG matrix. Therefore MD should hold its position within the market. In order to do this‚ we have recommended a few strategies for MD to maintain its position. To maintain its star position‚ MD needs to be proactive and be constantly aware of its environment. Currently there is an opportunity in the Chinese market. MD has plans to penetrate
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Baldwin Bicycle Case Study 1. The relevant costs are those that occur in the future and differ for each feasible alternative. These relevant costs should be compared to the current situation at Baldwin in order to evaluate the decision to join with Hi-Valu: Per units cost $83.90 R&D Cost (5000/25000) 0.2 Other variable costs** 18.44 Total $102.54 ** 5.5% of assets Added estimate of monthly inventory cost to balance sheet info to estimate avg assets 2 months materials (25000
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