INTRODUCTION: STRATEGIC MARKETING MANAGEMENT is the “follow-on” to the MBA/MAC ‘core’ course in marketing. In this course we will emphasize the integration of marketing mix decisions; and the longer-term effects of Marketing Mix decisions and changes in the mix over time. “Price” becomes “price policy‚” value-in-use‚ ‘willingness-to-pay’ and price discrimination tactics. “Product” becomes product line breadth‚ customization and variety‚ and product life cycle choices. “Place” becomes the design
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Integrative Business Applications BA 3103 Spring 2014 Dr. Andrea Hornett (“dr. andy”) E-Mail: Andrea.Hornett@temple.edu Office Hours: MWF – 8-11 am Door is always open drop in anytime. Appointments can be scheduled for any day or time. Office: 384 Speakman Hall Course Overview and Objectives: This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting
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Integrative Business Applications Professor G. A. Winfield BA 3103 Fall 2014 Phone: 610-202-3401 E-Mail:winmgt@temple.edu Office Hours: By appointment Course Overview and Objectives: This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting‚ Finance‚ Marketing‚ Economics‚ Statistics‚ Human Resource Management‚ Ethics‚ MSOM‚ and Risk Management and Insurance
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change‚ such as in atmospheric pressure‚ that will then change voltage and transmit the information to another device such as a thermometer. After much research‚ Sensors‚ Inc. decided to enter this market and with the use of specialized software‚ Capsim ® Simulation‚ make critical decisions about R&D‚ Marketing‚ Production‚ Finance‚ TQM and HR. Way back in 2008‚ each of the companies in the electronic sensor industry was on an even
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understanding Read the course of study‚ task instructions‚ and task rubrics. Seek clarification on any points that might be subject to multiple interpretations. Do not assume; know. The best practice is to be prepared by reading for understanding. Capsim Simulation The designation of MBA indicates the ability to lead and manage both vertically and horizontally across an organization. It is the ability to maximize organizational success by understanding the organization as a system of integrated
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Question 1 According to the value chain analysis‚ which of the following primary activities refers to raw materials handling‚ warehousing and inventory control‚ as examples? Answers: a. Marketing and sales b. Inbound logistics c. Outbound logistics d. Service e. Operations Question 2 ___ is defined as “Integration of resources and capabilities that serve as a competitive advantage over rivals.” Answers: a. Resources b. Capabilities c. Core Capabilities d. All of
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have? 2 (inside and outside) What is in the exact middle of America? “r” How many times can you take 5 out of 25? 1nce Two men play 7 games of checkers each win the same amount of games but there is no ties? Jeevan needs one wall to hide fro capsim it takes 8 pl 10 hours to build it how long will it take 4 ppl? 0 the wall is built In South Africa you cannot take a picture of a man with a wooden leg. Why not? Because you need a camera not a wooden leg
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own lens. Any such interpretation the audience makes is not necessarily that intended by the artist‚ and will certainly vary based on the individual experiences of the particular member of the audience. In his short story‚ Sonny’s Blues‚ James Baldwin illustrates this many-faceted relationship between art and life‚ and the differences between the artist’s intent and way it is actually perceived. One such example of the relationship between art and life and the differences in its perceptions came
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sentences on page 49 gave me an idea of what kind of writer Baldwin is: “took on the responsibility of speaking as a black American about the ‘Negro problems in America.’” 2) Baldwin’s father is a minister whom he never gets to know as a true loving parent. There are few instances where Baldwin says his father said something nice. His father complimented his brilliant choir boy voice in church‚ which brought much joy to his father. Baldwin says‚ “I remembered that he had always been grinning with
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must think of American culture and nationhood as a constantly reforming‚ transmogrifying “we” (Mukherjee 438). For the author James Baldwin‚ who wrote the essay “Stranger in the Village”‚ an American is a person who is integrated with other cultures‚ and will never be a strictly “white” culture. “This world is white no longer‚ and it will never be white again.” (Baldwin 449) There are vast differences in the cultures of the world and to be integrated into a new culture can often be troublesome. These
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