EXECUTIVE SUMMARY A project report containing marketing research on “The Impact of Brand Preference among B-Segment cars on Buying behavior of customers at Belgaum city” is partial fulfillment of requirement of MBA-II semester in Belgaum Institute of Management Studies‚ Belgaum. So the need to know which is the Brand preferred and the Buying behaviour of customer‚ I collected the information by a structured questionnaire that included all the requirements what the SMPL needed and the questionnaire
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Maruti Suzuki India Limited (Hindi: मारुति सुज़ुकी /marut̪i suzuki/) ( (NSE: MARUTI‚ BSE: 532500)‚ commonly referred to as Maruti‚ is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011.[4].[5] Profile Maruti Suzuki is India and Nepal’s leading automobile manufacturer and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned. Until recently‚ 18.28% of the
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Introduction The automobile industry‚ one of the core sectors‚ has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization. The sector seems to be optimistic of posting strong sales in the couple of years in the view of a reasonable surge in demand. The Indian automobile market is gearing towards international standards to meet the needs of the global automobile giants and become a global hub. In this Maruti Suzuki India
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Question: In Light of Your Analysis Of Your Existing Value Proposition And What You Have Learnt In This Module Produce INTRODUCTION OF THE COMAPANYMARUTI UDYOG INDIA LIMITED Maruti is India’s largest automobile company. The company‚ a joint venture with Suzuki of Japan‚ has been a success story like no other in the annals of the Indian automobile industry. Today‚ Maruti is India’s largest automobile company. This feat was achieved by the missionary zeal of our employees across the line and the
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(big global companies versus small and medium enterprises)‚ etc. However‚ the problems arise in identifying the system of new product success measures. The point is not in the deficiency of individual measures‚ but in imprecise definition of the subject of measures as well as in inadequacy of result interpretation. Isolated measures that are not integrated in the system of performance measures of enterprise as a whole‚ distort the picture of efficiency and effectiveness of enterprise. This is especially
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ARTICLE IN PRESS Tourism Management ] (]]]]) ]]]–]]] www.elsevier.com/locate/tourman Research Note Shopping behaviors of individual tourists from the Chinese Mainland to Hong Kong Tsan-Ming Choi Shuk-Ching Liu‚ Ka-Man Pang‚ Pui-Sze Chow Institute of Textiles and Clothing‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong Received 19 March 2007; accepted 8 July 2007 Abstract Since 2003‚ the Hong Kong and the Chinese Mainland (CM) governments have established Individual
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Operation05341_02_ch02_p021-044.qxd 9/25/07 10:01 AM Page 21 CHAPTER 2 OPERATIONS‚ STRATEGY AND OPERATIONS STRATEGY INTRODUCTION An organization’s operations function is concerned with getting things done; producing goods and/or services for customers. Chapter 1 pointed out that operations management is important because it is responsible for managing most of the organization’s resources. However‚ many people think that operations management is only concerned with short-term‚ day-to-day
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JOINT VENTURE OF MARUTI SUZUKI INTRODUCTION Maruti Suzuki India Limited (MSIL)‚ a subsidiary of Suzuki Motor Corporation (SMC)‚ Japan‚ is a leading manufacturer of passenger vehicles in India‚ contributing to about 45% of the total industry sales in India. The Company‚ formerly known as Maruti Udyog Limited‚ was incorporated as a Joint Venture (JV) between the Government of India and Suzuki Motor Corporation on 24th February‚ 1981. Its first car‚ the Maruti 800‚ was rolled out of the Gurgaon
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ACKNOELEDGEMENT I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully. First of all‚ I would like to thank Mr. S. K Bhatia‚ Dy. Manager (HRD)‚ for giving me an opportunity to do my training in this prestigious organization. I’d also like to express my sincere gratitude towards Mr. V.K. Arora (Asstt. General Manager‚ Plant Maintenance) ‚Mr. S. Prabhakar
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* Introduction of Automobile The automobile industry in India actually began about 4‚000 years ago when the first wheel was used for transportation. In the early 15th century‚ the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies‚ including the creation of a wheel that turned under its own power. By the 1600s‚ small steam-powered engine models were developed‚ but it was another century before a full-sized engine-powered automobile was
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