developed and create sustainable resorts. Logic : Banyan Tree intends to expand locate in diverse locations Differentiation : Focus through a differentiation Environmental Analysis Sociocultural Factors Terrorist attacks September 11‚2001 and the Bali bombings The SARS outbreak of 2003 Economic and Natural Factors The Asian Financial Crisi of 1997 The Indian Ocean Tsunami of 2004 Porter’s Five Forces Model Customer Buying Power Tends to be moderate Customers are few in number High buying
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BANYAN TREE DEVELOPING A POWERFUL SERVICE BRAND Presented byAbhishek Bansal Gaurav Jain Ekta chaudhary Karan Bali Arushi Gupta Sandeep Moria ORIGIN Founder: Ho Kwon Ping. Banyan Tree: One of the leading player in the luxury resorts and spa market in Asia. Get its first customer in 1994 in Phuket‚ Thailand In mid. 2004 BTHL operated 15 resorts and hotels‚35 spas and 38 retail shops in more than 40 locations in 20 countries. STRATEGIES Niche marketing
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Rerajahan: Balinese Sacred Drawing by Sidarta Wijaya Religious symbols‚ icons‚ or signs can be found in surprisingly numerous numbers in Bali. Surprisingly? Since they are perfectly interwoven in everyday Balinese life‚ one hardly realizes their existence. Some religious symbol can easily be recognized‚ for example Rerajahan. Rerajahan is the most obvious and easily recognized Balinese religious symbol. What is rerajahan? Rerajahan is a drawing of sacred characters or images on a piece of cloth
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Indonesian cuisine is diverse‚ in part because Indonesia is composed of approximately 6‚000 populated islands of the total 18‚000 in the world’s largest archipelago.[1] Many regional cuisines exist‚ often based upon cultural and foreign influences.[1] Indonesian cuisine varies greatly by region and has many different influences.[1][2][3] Throughout its history‚ Indonesia has been involved in trade due to its location and natural resources. Additionally‚ Indonesia’s indigenous techniques and ingredients
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Malaysia Look East Policy Background The Look East Policy (LEP) is announced by former Prime Minister Tun Dr. Mahathir Mohamad on the 8th February 1982 during the 5th Joint Annual Conference of MAJECA/JAMECA in Hilton Hotel Kuala Lumpur. The policy was essentially an attempt to encourage the Malaysian to change their traditional perspectives of Western countries as role models and instead look towards the East. The underlying assumption was that Malaysia had much to learn from the experiences
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Deforestation of the Amazonian Rainforest Earth’s natural resources are what we are extracting from the earth. Industries‚ which excavate the earth’s resources‚ include forestry‚ oil extraction‚ and mining. Present-day society is based upon a vast consumption of non-replaceable minerals and fuels such as coal‚ oil and natural gasses. Other materials such as cotton‚ wool timber and produce‚ if utilized wisely can be replenished. Is the carbon dioxide level higher‚ due to massive
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Introduction PEST Analysis is the Political‚ Economic‚ Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus
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During the 1970s he lived for 18 months in Florence‚ Italy‚ as technical director of production in one of the first video art studios in Europe‚ and then traveled widely to study and record traditional performing arts in the Solomon Islands‚ Java‚ Bali‚ and Japan. From 1980 81 he lived in Japan with his wife Kira Perov on a Japan/U.S. Cultural Exchange Fellowship‚ where he studied Buddhism with Zen Master Daien Tanaka and was artist-in-residence at Sony Corporation s Atsugi research laboratories
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MARCUS AND FISCHER Ethnography – concern with descriptions Experimental moment – eccectical‚ free of authoritarian paradigm‚ interpretive‚ anti-establishment; Positivism vs. interpretive SELF-CRITIQUE – discrupts common sens‚ remise en question of assumptions 1. First predicament : sensitivity to cultural difference 2. Second predicament : status of anthropology as a cultural critique (reflection of self through studying alien culture). DUALITY-Palestinian and American‚ Said 50s linguistics
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OMNITA Greetings everyone. It is an honour to be among all of you this evening. We would like to thank you the Indonesian Consulate General and Indonesia Trade Promotion Centre for the opportunity to present OMNITA. We exist to encourage a deeper exploration of Indonesian cultural heritage. And‚ in doing this we would like to offer an experience. You will be experiencing our culture through Our eco-friendly batik fabrics. It is eco-friendly because the Batik workshop that we source our
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