SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix‚ plus three Ps of services: participants‚ physical evidence‚ and process (of service assembly). [pic] Service Marketing A Service is an economic activity‚ that is intangible or not be touched
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BANKING SERVICES IN INDIA I. HISTORY OF BANKING IN INDIA There are three different phases in the history of banking in India. 1) Pre-Nationalization Era. 2) Nationalization Stage. 3) Post Liberalization Era. 1) Pre-Nationalization Era: In India the business of banking and credit was practices even in very early times. The remittance of money through Hundies‚ an indigenous credit instrument‚ was very popular. The hundies were issued by bankers known as Shroffs‚ Sahukars
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Integrated Pest Management of palm oil Control of Oryctes rhinoceros Oryctes rhinoceros‚ as has been indicated in the section on zero burning‚ is a severe pest in such replants. A combination of fore-described cultural‚ chemical and biological control is now being used in an integrated manner to successfully manage outbreaks of the pest. Bagworms and Nettle Caterpillars Bagworms and nettle caterpillars are opportunistic pests that can devastate large areas of oil palm if not detected
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Activity 1 Q1 what is a customer and who are the customers for your organization? Ans.Everyone in the organization is customer .Internal customer service must be of high quality so that service to external customers reflects the internal working of the organization .This applies whether your external customers are end –users /consumers or on seller. Q2.Why is it necessary for organization to investigate‚ identify‚ assess and include the needs of clients /customers in planning processes and how can
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Service Operations Management for Aviation 1. Introduction Today’s focused surroundings in the air transport industry has never been harder or additionally unforgiving. More players are one key stumble far from focused elimination. Approaches that worked in the past essentially don’t cut it in today’s hyper-focused commercial center. As per a later study on high execution in the carrier business‚ there are key goals carriers need to deliver to go through today’s progressively dubious times:
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factor which determines the success of a health and social care organization‚ is its effectiveness of service delivery. The way they offer their services to their customers‚ the quality of those services‚ the expectations of the service quality in the minds of the people‚ etc are really important‚ when considering the effectiveness of service delivery. The service delivery and associated service operations play a very critical role in achieving customer satisfaction. Only satisfied customer will
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Integrated Case 3-12 a. D’leon’s expansion did increase sales‚ however the companies net income‚ NWC and after-tax operating income suffered greatly at well‚ this is probably due to the huge increase in spending. b. The company’s expansion also restricted free cash flow greatly. c. Since the companies total liabilities almost tripled from 07-08 meaning one can assume they are indeed not paying their creditors/suppliers in a timely manner. d. Unfortunately operating costs are exceeding
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THE IMPACT OF ORGANISED RETAILING ON THE UNORGANISED SECTOR IN INDIA 1 BY Mrs. Sara Asst.Professor Dept. Of Management Studies Vels University‚ Chennai & Dr.N.Panchanatham Professor & Head Dept. Of Business Administration Annamalai University Chidambaram
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Management‚ 17 (4)‚ 460–471. Alptekinoglu‚ A. and Tang‚ C.S.‚ 2005. A model for analyzing multi-channel distribution systems. Amini‚ M.‚ Retzlaff-Roberts‚ D.‚ and Bienstock‚ C.‚ 2005. Designing a reverse logistics operation for short cycle time repair services Asiedu‚ Y. and Gu‚ P.‚ 1998. Product life cycle cost analysis of the art review. International Journal of Production Research‚ 36 (4)‚ 883–908. Autry‚ C.W.‚ Daugherty‚ P.J.‚ and Richey‚ R.G.‚ 2001. The challenge of reverse logistics in catalog retailing
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of many services that help the student cope in their school life particularly in College life which is the transition of puberty and adolescence. Students find it hard during college to express themselves and make important decisions regarding their career. So the Guidance and Counseling Office will enable them to make wise decision by offering them Guidance Services essential functions. In UPH-DJGTMU‚ the Guidance and Counseling Office is using manual system‚ that’s why their services is not that
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