BALLY TOTAL FITNESS GROUP 2 PRESENTATION BALLY TOTTAL FITNESS CLUB • INITIALLY A GAMBLING EQUIPMENT COMPANY‚ BALLY TOTAL FITNESS HAS GROWN TO BECOME A LEADING FIRM IN THE U.S. HEALTH CLUB INDUSTRY. IT HAS GROWN ITS REVENUE OVER THE YEARS TO $954 MILLION IN 2003. • BALLY STARTED ITS ROOTS IN THE HEALTH AND TENNIS CORPORATION BY BUYING AILING GYMS IN 1962 AND LATER IN 1990’S DIVERSIFIED AND RECHRISTENED TO BALLY ENTERTAINMENT IS THE HEALTH CLUB INDUSTRY STRUCTURALLY ATTRACTIVE OR UNATTRACTIVE?
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In your document‚ analyze and explain using ANY OR ALL models/material from the course: a) What are the most important strategic issues that Bally Total Fitness is facing? Strategic assumptions * Health clubs would become more diverse as they catered to certain demographics or created niches for themselves. The next great bonanza has to be the kids”‚ baby boomers another “bonanza market” * The market will continue growing due to the concern about the health and well-being. SWOT
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Bally Total Fitness Marketing Audit Bally Total Fitness is the largest‚ and only nationwide‚ commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com‚ 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and
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Bally Total Fitness Bally Total Fitness started with a different competitive strategy than they currently have. Bally began with a differentiation competitive strategy. Bally would sign clients to a 36 month contract‚ charge an initiation fee between 49 and 99 dollars‚ and then charge a monthly membership fee between 19 and 39 dollars. Bally’s differentiation strategy worked early on because of them being the US leader in the membership fitness industry. Also‚ Bally could charge a premium and sign
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Bally Totally Fitness Case Study 1. What is this case about ? This case presents a case analysis concerning Bally Total Fitness a leading US health club operator. It focuses on Bally’s competitive challenges financial difficulties and implementation plan. It gives us a presentation of Bally’s history and its current situation from a leading firm to the difficulties faced last couple of years (Stock price collapsed and competition intensified); it also provides us a market analysis of the U.S club
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Bally total fitness originated as an average health and tennis club in 1962. Who would have thought they would be where they are today. Like many other major companies sometimes it pays to be in the right place at the right time. Today they are one of the major companies in a 14 billion dollar health club industry. "They are the third biggest health care chain behind Curves for women and the YMCA".Currently they have around four million members and 420 facilities. They currently have operations in
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1. Summarize the type of work you were involved in‚ interactions you had with work colleagues‚ etc. My internship at Marcel’s Total Fitness is very perfect‚ touching all aspects of a well formulated strength and conditioning training program. I chose this Marcel’s Total Fitness and Athletics because it is attracting me‚ and it is very well structured. I got opportunity to do an internship and I learned a lot the people I worked with the different cultures I interacted with and really opened my mind
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Question Presented Whether Sherman‚ under the attractive nuisance doctrine‚ will likely prevail against Carlisle for multiple injuries he sustained in a fall from wooden steps of a tree house in disrepair while trespassing upon Carlisle’s property when: (1) Carlisle was aware that the neighborhood surrounding his property was populated with children; (2) a severe storm had damaged Carlisle’s property and exposed the previously concealed tree house; (3) Sherman was six years of age at the time of
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Attractive Industries Michael Porter’s Five Force Model is one of today’s leading models on how certain forces that arise within industries creates change in both a negative and positive aspects. Many executives use his model to analyze the different industries and see where there may be a potential star performers and utilize their current company’s capabilities and resources to enter that new industry in a successful manner (Daft‚ 2007). His model can also help companies move into other market
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‘Discuss how cell organelles are structurally and functionally interrelated’ The Golgi body is a membrane bound organelle mainly found in eukaryotic cells. The Golgi body has two faces the cis face‚ where the substances enter from the RER for processing and the trans face‚ where they exit the RER in the form of tiny vesicles. (Davidson‚ M. (2004) Molecular expressions http://micro.magnet.fsu.edu/cells/golgi/golgiapparatus.html) The rough endoplasmic reticulum is the site where most cell membrane
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