ASSIGNMENT on MARKETING MANAGEMENT Case Study (Detergent Wars-Wheel v/s Nirma) Submitted to: Prof.Dhruv Chak Submitted by: Ankita Beri PGDM-I Sec.-A Roll no.-022 Assignment:
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RURAL INDIA THERE’S an interesting way of putting rural India into perspective. If India’s population‚ as per the 1998 estimates of the United Nations Population Division‚ is 982‚223‚000‚ then rural India‚ taken as 73.3% of India‚ is 719‚969‚459. Divide that by the estimated total world population of 5.9 billion‚ and rural India becomes 12.2% of world population. Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which‚ given our effective lack of
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Issues Faced 4 Category Comparison 5 Detergent Product 5 Positioning Map 6 Surf Excel 6 Ariel 6 Value proposition of Vanish v/s Competition 7 Options 8 Recommendation: 9 Short Term Approach: 9 Long Term Approach: 10 Product – A Stain Remover Vanish‚ a product of Reckitt Benckiser‚ is a global leader in the fabric stain removal product category. It is basically a detergent additive. The product is facing tough competition with the ordinary detergents which claim that they are also stain
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both man and the environment or too expensive for the consumers. The purpose of this study is to create an environment-friendly‚ safe‚ effective and cheap mosquito repellant. Weeping willow leaves‚ tubang bakod seeds‚ tubang bakod seed hulls‚ onion peelings and almaciga sap were collected. The solid ones were pulverized and mixed together in three pans in 1:1:1:2:4 ratio. Two of the pans were given different amounts of the oil extracted from tubang bakod seed while the remaining one was given none.
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affected by greywater‚ but those exposed to Ecos would exhibit less off an effect was not supported by the data. On figure one‚ the trend for all the detergents and control‚ was about the same throughout the weeks. Excluding the detergent Gain for week five and six‚ where the trend was slightly less compared to the control and the other detergents which were about the same. Unfortunately‚ we did not have any data for week four due to the Astros parade‚ and during the fifth week of data collecting
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Group Members: Mustafa Ilyas Bhotwawala Anmol Patel Kunal Besra Dhaval Nimkar Kritagya Seth Simrat Pal Singh Product Strategy: Hindustan Unilever has always had a big share in Indian market was washing detergents with other products like RIN‚ and Wheel. Surf excel detergent has always been innovative with always being the first ones to introduce new products to satisfy different customers. Example: Surf excel Matic‚ Surf excel Quick wash‚ Surf excel Wash. Whereas other products by Unilever
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tackling particularly intransigent stuck-on food particles. As fingernails are often more effective than soft implements like cloths at dislodging hard particles‚ washing simply with the hands is also done and can be effective as well. Dishwashing detergent (aka "washing up liquid") is also generally used‚ but in principle all that is required is water. Rubber gloves are sometimes worn when washing dishes by people who are sensitive to hot water or dishwashing liquids‚ or who simply don’t want to touch
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Industry Overview The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of more than $30 billion. Major companies in the consumer sector include divisions of Procter & Gamble (P&G); Colgate-Palmolive; and Dial. Major companies in the commercial sector include divisions of Ecolab and US Chemical. The industry is highly concentrated: the top 50 companies generate about 90 percent of revenue. Competitive Landscape Population growth‚ particularly
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if it doesn’t work‚ right – and now‚ my team is going to this year’s Super Bowl. Even if your team is not headed to the Super Bowl‚ you too‚ probably have a lucky shirt. Washing your lucky t-shirt in the best temperature‚ using a certain type of detergent‚ and knowing specific drying techniques can extend the life of your lucky t-shirt for game day. I have been washing clothes for over thirty years. Wow‚ I guess that almost says it all. As they say‚ practice makes perfect‚ and I have had a lot
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The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)‚ a brand which
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