Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
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traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed for different types of washing machines‚ fabric‚ and needs. The decision to choose this brand came from a quick scan of the most popular detergent brand amongst
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Micro-Environment Detergent Zoo / Wild Life Park Company Name Tide (Powdered Detergent) Zoo Negara (National zoo of Malaysia) Competitors Sadaf Kllenmatic Top Give me white Eeze Wash Kuala Lumpur Bird Park Zoo Taiping & Night Safari Zoo Melaka Zoo Negeri Johor Lok Kawi Wildlife Park Suppliers Kinta Powdertec Sdn. Bhd (sodium carbonate) Timur Network Sdn. Bhd. (Sodium Sulfate) Everbest Technology Sdn. Bhd. (Alkyl Sulfate) Rainbow Dye-Tech Sdn Bhd (Sodium Polyacrylate)
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growth opportunities in the marketing of detergents to low-income consumers living in the Northeast of Brazil. An alumnus of INSEAD’s Advanced Management Programme‚ Laercio had joined Unilever in 1986 after graduating in business administration from Fundação Getulio Vargas in São Paulo. He thus had the seniority and marketing skills that were necessary for the project. More importantly‚ he had never been involved in the traditional approach to marketing detergents and‚ having witnessed the success of
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volume is about 2.3 millions. Hindustan Lever Limited (HUL)‚ Procter and Gamble (P&G) key players in fabric market of India. Surf Excel enjoys 37.8% market share compared to 7.7% of Ariel. The per capita consumption of detergents in India is 2.7 kg per annum. The synthetic detergent market can be classified into three main categories: * Premium (Surf Excel and Ariel) – 15% of total market * Mid Price (Rin and Wheel) – 40% of total market * Popular (Nirma) – 45% of total market
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WASTE GENERATION ‘Waste’ is a very general word‚ used to include anything that is no longer needed for use and is thrown away uncared. It has created and added a new problem to the environmental pollution. Pollution also creates serious problems for human health. There is remarkable growth in energy generation‚ fertilizers‚ pesticides‚ chemicals‚ production of coal etc. All these and much more is expected to increase in the years to come. For this‚ we need to understand different sources of
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is no significant difference between the effects of adding different kinds detergent in calamansi and used cooking oil shoe polisher in terms of: How long will the natural shine of the shoes lasts? The smell of the shoe polisher. II. Hypothesis in alternative form- There is a significant difference between the effects of adding different kinds detergent in calamansi and used cooking oil shoe polisher in terms of: How long will
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Tide 4. Tide Creating Customer Relationship through Affective and Behavioral Responses Conclusion References Introduction The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker of domestic products holds the largest market share of detergent powder across the world and billion dollar brands. P&G divides its business activities into three global units: health and wellbeing‚ household care and beauty. P&G is an
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leading brand in Vietnam detergent market - OMO launched a series of commercials bombarding the media with Television as the key channel. In this essay‚ we attempt to analyze a particular ad in the series on several aspects. This ad is OMO’s endeavor into the new market of liquid detergent: the “OMO liquid detergent – whirlwind power”. 1. Brand awareness For a long time‚ OMO has established its position in consumers’ mind as one of the leading brands in the detergent market. This ad belongs
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unshaded‚ unpaved” and “peeling sulphur-colored paint” show how Capote views Holcomb. He describes a remote and boring place to be. It is clear that Capote see the town as average and lacking in liveliness and excitement. Alongside the details of the landscape‚ Capote uses a great deal of imagery to describe the town’s small impurities and quirks‚ as well as they lifestyle and personalities of the people that live there. Concentrating on much of Holcomb’s looks‚ he describes “peeling sulphur-colored paint”
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