Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men‚ women‚ and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer
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Banana Pizza Ravioli Once upon a time there was a lady. She was a coloured lady‚ in a red jacket. The jacket probably came from a thrift store‚ because it wasn’t a very fancy jacket. The lady though‚ is the focal point of my story‚ more so than the jacket. This is my thesis statement. See‚ the lady was afraid of cameras. The flashes caused her pupils to dilate‚ her head to twitch‚ and her mind to explode… Well‚ the last one’s false‚ but it sounded like a decent additive to the story. So anyways
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SWOT analysis is a strategic planning method used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. -A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model
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in the last couple of years of high school‚ the Gap was "the bomb!" As college started‚ I began my first real office job as a stock broker (A.G. Edward’s‚ Inc.). The guys in the office were more mature‚ young and preppy. I soon found myself in Banana Republic‚ now those clothes were "tight!" It was at this same job studying
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BANANA TIME CASE This case deals specifically with the members of the "clicking" workgroup. The problem appears to be a total lack of supervision and management oversight as the work location is completely isolated from other areas of the shop floor. This lack of supervision has led to a number of concerns. Specifically‚ the issues of horseplay‚ extended breaks and operator disruptions‚ which all lead to a loss of production‚ are clearly visible during daily operations. These problems‚ while
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was established by Doris & Donald Fischer in 1969. They named the company ‘GAP’ which refers to the Generation Gap. Due to its distinctiveness‚ Gap was listed on the U.S. stock market already in 1971. Moreover‚ Gap started with the acquisition of Banana Republic followed by Gap sub-brands such as GapKids & BabyGap and the expansions into Europe in 1983. Nearly‚ 10 years later‚ Gap was the second largest company according to their sales figures after Levi Strauss. In addition‚ two years later‚ Gap
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Case 11 Teaching Note Gap Inc. in 2010: Is the Turnaround Strategy Working? Teaching Outline and Analysis 1. What does a five-forces analysis reveal about the strength of competition in the U.S. family clothing stores industry? In leading the class discussion of the five-forces analysis‚ we encourage you to direct the attention of students to Figures 3.3‚ 3.4‚ 3.5‚ 3.6‚ 3.7‚ and 3.8 in Chapter 3 to support their analysis. 11-1 Case 11 Teaching Note Gap Inc. in 2010: Is the Turnaround
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their toothless smiles. I crossed my fingers and hoped they would order single scoops of vanilla yogurt. "What’s the biggest sundae you got?" the twins said simultaneously. "That would be our triple scoop banana split‚" I replied hoping they wouldn’t order them. Of course both boys wanted banana splits made with the three newest flavors‚ and the three messiest toppings. The
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Gap Inc. is a leading international specialty retailer offering clothing‚ accessories and personal care products for men‚ women‚ children and babies under the Gap‚ Banana Republic‚ and Old Navy brand names. There are four brand names included in Gap: Gap‚ GapKids‚ BabyGap‚ and GapBody. There are worldwide Gap headquarters in the San Francisco Bay Area‚ product development offices in New York City and distribution operations and offices coordinating sourcing activities around the globe (www.gapataglance
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because the San Francisco based company sells 5 different brands stretching itself to reach every market in the fashion industry differentiating itself from its mono-market serving competitors. Competitors like H&M (Gap)‚ Macy’s (Piperlime)‚ J.Crew (Banana Republic)‚ Aeropostale (Old Navy)‚ and Lululemon (Athleta) only sell specific styles of clothes to specific market segments. Gap Inc.’s chosen strategy is appropriate in the fashion/retail industry because the more different or stylish the clothes
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