because the San Francisco based company sells 5 different brands stretching itself to reach every market in the fashion industry differentiating itself from its mono-market serving competitors. Competitors like H&M (Gap)‚ Macy’s (Piperlime)‚ J.Crew (Banana Republic)‚ Aeropostale (Old Navy)‚ and Lululemon (Athleta) only sell specific styles of clothes to specific market segments. Gap Inc.’s chosen strategy is appropriate in the fashion/retail industry because the more different or stylish the clothes
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Drexler have made a pretty good job expanding the brand with Banana Republic in 1986‚ going internationally in 1989 and helping Gap to be the second-largest apparel brand in the world in 1992. By 2002 Drexler was replaced by Paul Pressler who launched the Internet-only retailer Piperlime.com and expended into new market in Asia and Middle East in 2006. In 2007‚ Pressler was replaced by Glen Murphy who began franchising both Banana Republic and Gap stores in Middle East and Asia. Globalization:
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had over five hundred stores; largely targeting a teenage customer base. In 1983 the Fishers hired Mickey Drexler as Gap Inc.’s new president; shortly after‚ Gap Inc. purchased Banana Republic. This purchase rescued the struggling company from financial distress with Drexler revamping it’s clothing line and turning Banana Republic profitable once again. Throughout the late eighties and early nineties Gap Inc. expanded to form Gap Kids (1985)‚ Baby Gap (1990)‚ Old Navy (1984)‚ and Gap Body (1998)
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1. Analysis of the company ’s history‚ development and growth Founded in 1969 by Donald Fisher and Doris Fisher‚ Gap Inc is largest clothing and accessories retailer in America. The clothing store began in San Francisco California‚ where the Fishers opened their first shop because they had been frustrated with the poor service and clothing styles offered at other retailers. The store was named the gap because it supplied clothing to teenagers and college students‚ the "generation gap" between children
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retailer for men‚ women and kids. It started as a single store‚ and nowadays operates more than 3‚000 stores with more than 130‚000 employees worldwide. Gap Inc owns the following brands: The Gab‚ babyGap‚ GapKids‚ and GapBody‚ along with Old Navy‚ Banana Republic‚ Piperlime and Athleta. II. Company Evaluation The Gap’s performance -as we may review it with their ROE- has been consistently increasing for the last 3 years (2008-2010). Starting from a 20% then increasing up to 26%. This efficiency
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Professor Verna Geraldine Dayharsh Essay draft #1 4/17/2013 My real friend Nature I grew up in a flourishing metropolis sprawling over a number of cement constructions . I never stepped out of this cement forest since I was born. In my childhood‚ toys and high-technological machines were my best friends because they accompanied me and entertained me for a long period of time. Compared to countryside children‚ I was very
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2005 annual report table of contents Letter From the Chairman Letter to Shareholders Gap Banana Republic Old Navy Forth & Towne Gap Inc. Direct Social Responsibility Financial Highlights Key Financial Statistics Gap Inc. Financials 1 2 6 7 8 9 10 11 12 13 14 letter from the chairman Fiscal 2005 was a year of progress as well as challenges. During a year where we had disappointing top line results‚ we still delivered solid earnings and focused on creating value for our shareholders by repurchasing
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products for men‚ women‚ children‚ and babies. The company primarily conducted its business through four business divisions: Old Navy‚ Gap‚ banana republic‚ Forth & Towne Brands and others. It primarily operated in North America. Gap division’s brands also included Gap Kids‚ baby Gap‚ and Gap Body. In June 2006‚ the company operated 3‚070 stores‚ including Gap‚ banana republic‚ and Old Navy stores throughout the U.S.‚ as well as in Canada‚ the UK‚ France‚ and Japan. Old Navy targeted cost-conscious
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wear‚ and others. It is traded in New York Stock Exchange under the symbol GPS. Currently‚ the company boasts approximately 150‚000 employees and 3‚139 stores all around the world. Gap‚ Inc. sustains a large number of brands‚ namely Gap‚ Old Navy‚ Banana Republic‚ Forth & Towne‚ Piperlime‚ and others. These different companies are bought by the parent company in different times. Started as a general jeans retiling store‚ Gap‚ Inc. today has a market value of $13.32 billions. Throughout its history
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the firm acquires Banana Republic. 1986: The first GapKids store is opened. 1987: The first international store is opened in London. 1990: BabyGap is launched. 1994: The Old Navy brand is established. 1997: The Gap Web site debuts. 2002: Drexler retires; Paul Pressler is named CEO. Company History: Founded as a single store by Donald G. Fisher and wife Doris‚ The Gap‚ Inc. has evolved into a major retail company with well known brands‚ including its namesake‚ Banana Republic‚ and Old
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