ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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A case study of intercultural communication in a multicultural classroom in the Brisbane Metropolitan area By Min Jeong Ko BA‚ BEd (primary) [postgraduate] 2008 Acknowledgement I would like to extend my gratitude to Associate Professor‚ John Lidstone without whom it would have been impossible for me to complete this study. I cannot emphasise enough how grateful I am for his encouragement and guidance throughout the times when I was lost and confused. With his endless effort and kindness
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company’s business can be divided into three main business areas: fixed line‚ wireless‚ and information and communication technology. PLDT is the leading telecommunications service provider in the Philippines. Through its three principal business groups-wireless‚ fixed line‚ and information and communications technology-PLDT offers the largest and most diversified range of telecommunications services across The Philippines’ most extensive fibber optic backbone and wireless‚ fixed line and satellite
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Responsibility Group Assignments Assignment 1 You have been retained by the chairman/chief executive of a company‚ which is about to be floated on the stock market through an IPO. He is opposed to the advice he has received from his financial advisers that the roles of the chairman and chief executive should be separated. Prepare a report/presentation to him. Group 1 Group 2 Group 12 Assignment 2 Choose any one listed group of companies operating in India. Research its website to study its business
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A teaching case study is defined as a narrative that describes a specific event within the school environment that allows professionals to investigate critical issues that impact the learning of students. Creating a case study can be seen as a form of professional development‚ educators learning from real examples. A case study is a powerful way for educators to reflect on the actions of other professionals. “Case studies force individuals and groups to think somewhat differently then they have
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respond rapidly to changing customer expectations and business demands. To learn more about BPM solutions from IBM‚ please visit ibm.com/bpm.. Continued success‚ Nancy Pearson Vice President‚ BPM‚ SOA‚ WebSphere and Industry Marketing IBM Software Group Interested in becoming an IBM client reference? Please visit ibm.com/ibm/clientreference. IBM Business Process Management Success Stories IBM Business Process Management Success Stories Table of Contents Austin Energy..................
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Abstract This case study highlights about the analysis of the problems‚ background‚ theories‚ and action plans. Before exploring Tucker Company‚ it is necessary to know the background including its past and present. It will be discussed further about the problems in Tucker Company that occurred when it reorganizing its company into 3 new divisions. The 3 new divisions are also known as 3 new product lines of Tucker Company. In the following point‚ it draws the relation among those problems with
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Case Study 1: KFC and McDonald’s in Shanghai) Question 1: Who is running the more successful business in Shanghai: KFC or McDonald’s? Why? KFC is running the more successful business in Shanghai. The reasons are as follows: 1. In 2002‚ Shanghai KFC ranked first among China’s 500 catering companies with an annual turnover of 804 million yuan. (see Exhibit 2) 2. According to a survey published in IMI Consumer Behaviors and Life Patterns Yearbook 2002‚ the five most popular western fast-food
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a variety of obstacles‚ primarily due to the high product mix‚ which explains why extensive utilization of lean is not reported in the journals for this industrial sector. Most of the reported applications and documentations are discussing lean in cases where there are a few families of high volume products and processes involved. The reports mainly fail to detail the ways waste is removed. The recommendations are far from applicable when thousands of parts in low quantity and several nonlinear processes
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centralization and decentralization; delegation; types‚ principles‚ elements‚ Coordination‚ Directing – Supervision‚ Communication. Module III Directing – motivation‚ leadership – Theories; importance – Controlling principles – Dynamics of Groups at work‚ work group behavoiur and productivity; work and motivation Manager vs. leader; leadership and motivation; leadership styles; theories of motivation. MBO: - team creation and Management ; Module 1V Organizational learning and knowledge management
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