Case Study-MTV‚ building brand resonance Fangzi Zhan UFID: 6158-9959 1. The brand images of MTV are youth‚ culture‚ music‚ and informational. The brand associations of MTV are fun‚ edgy fashion trends‚ creative‚ youthful‚ contest. MTV keeps their brand message consistent‚ which creates powerful image among its viewers‚ especially young viewers. Many famous artists can attribute their fame to MTV‚ because audiences expect MTV to represent and broadcast shows that are trendy and edgy. Many
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Ethos‚ Logos‚ Pathos: Three Ways to Persuade by Dr. John R. Edlund‚ Cal Poly Pomona Over 2‚000 years ago the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience of your position: ethos‚ logos‚ and pathos. Ethos: The Writer’s Character or Image The Greek word ethos is related(связанные) to our word ethics or ethical‚ but a more accurate(точный) modern translation might be “image.” Aristotle uses ethos to refer to the speaker’s character as it appears to
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debatenotes EFFECTIVE CROSS-EXAMINATION By Jurate Motiejunaite Debaters frequently fail to cross-examine effectively. Often‚ debaters ignore the role of cross-examination and use it simply as more preparation time while their teammate engages in an unproductive discussion with an opponent. However‚ cross-examination can be a powerful tool‚ not only a means to demonstrate a debater’s ability to think critically and on the spot‚ but also an aid for a team’s refutation and argumentation techniques.
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Composition of advanced English Love Is a Fallacy Love is a fallacy. This definition became true the moment Mr. Darcy met Elizabeth Bennet. Apparently‚ the love that belongs to Darcy and Elizabeth contains too much fallacies and accidents. Rarely could anybody believe that this miraculous relationship would happen in our daily life; nevertheless‚ this story precisely indicates the essence of a solid love affair which is truly enlightening
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Recognizing Arguments In this assignment‚ you will apply key concepts covered in the module readings. You will identify the component parts of arguments and differentiate between various types of arguments such as strict‚ loose‚ inductive‚ and deductive. You will then construct specific‚ original arguments. There are two parts to the assignment. Complete both parts. Part 1 1a: Identify Components of Arguments Identify the component parts of the argument‚ premises and conclusion‚ for
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1. “I like the rain. Some people will tell you that the sun is the best‚ but they are wrong. What waits for you in the sun? Skin cancer. What waits for you in the rain? Puddles to jump in. I’ll take puddles over cancer any day.” Tell me as much as you can about this passage as an argument (especially the parts). p1. Sun will bring skin cancer. p2. Rain will bring puddles that we can jump. p3: Pain is bad‚ joy is good. If a thing causes more good things than bad things‚ then it is better. p4:
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Hi Sherry‚ You discovered an interesting example from Obama. You have justified your points‚ providing supportive reasoning behind your thoughts. You were able to link theory with practical application and real-world settings. However‚ remember that in an inductive argument‚ you cannot guarantee the conclusion. A deductive argument follows the if “this” than “that” format‚ so it must be true. Please see my attached comments regarding 1 premise/conclusion issue‚ 1 strict/loose‚ and 3 in part
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Charles H Lawrence first begins his essay by presenting himself as a political dissenter. He does this to establish some sort of credibility as a free speech advocate‚ supposedly in contrast to what he will continue to speak about. While there is no mystery why he does this in my estimation‚ in so doing he perpetuates what I believe to be a fundamental misconception about free speech as it relates to law and the continued health of democracy. If free speech is to have any power at all‚ the ability
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Mill - Dworkin debate 1. Mill’s utilitarian argument against paternalism "I forego any advantage which could be derived to my argument from the idea of abstract right as a thing independent of utility. I regard utility as the ultimate appeal on all ethical questions; but it must be utility in the largest sense‚ grounded on the permanent interests of man as a progressive being". Mill does not argue that liberty is a right but rather that giving people liberty has beneficial consequences. Mill thinks
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A Call to Arms Nearly 250 years have passed since the American Revolution‚ a time of political turmoil and chaos. It was accepted among colonial politicians at the time that there was conflict between America and Britain‚ but many disagreed that conditions were bad enough to justify war. Many speeches were given on either side of this question. Patrick Henry’s 1775 speech to the Virginia convention urging the colonists to fight is remembered while others are forgotten because it was an ingenious
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