drive the design of the total customer experience derived out of a unique trust and emotional attachment." This makes it essential for us to assess the evolution of "BRANDS" based on a given parameter. This article visits the realm of brands of Bangladesh with the definition of brand "it entails a unique value proposition for the customer". It requires mentioning that a brand is a collective term for a group of products produced by one company. Branding‚ on the other hand‚ emerged into broader business
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RELIGIOUS DIVERSITY IN BANGLADESH Bangladesh is a small country in Asia‚ with the major population to be Muslim (80%). However‚ it is also the home of other religious groups‚ mainly Hindu‚ with a population of about 16% and also Christians and Buddhists with small percentage. Minorities include Biharis and tribal; among the tribal Chakma is the largest. In general‚ this country never had major issues regarding religious diversity; but to know the opinion of people in general‚ we interviewed a
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Bangladesh has a master guideline for foreign policy from its constitution “friendship with all and malice towards none”. Foreign policy of Bangladesh is one of few sectors that has ever been unreformed since the birth of the nation. Bangladesh is obviously a prospective country of its unique position. In view of achieving its prospects‚ Bangladesh needs significant changes in foreign policy sector. The more the time goes ahead‚ the more the world becomes interdependent. In this age of globalization
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As I was travelling on a rickshaw on the 40th victory day of Bangladesh I looked at and admired the architecture and magnificence of the houses on the right of the new Gulshan bridge lake. I could not but feel proud of my country. I tried to imagine what our founding fathers would say if they could see this edifices and whether they would believe that their fellow countrymen had achieved such high standards of living. However as most darkness lies under the candle; as soon as my eyes went to the
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Bangladesh Flooding Flooding is one of the main facts of Bangladesh. It is a country located in South Asia bounded by India in the north; Bay of Bengal in East and West while Myanmar surrounds it in the South. The country has practiced several flooding throughout the years. Between July – September 1998 Bangladesh has experienced one of its disastrous floods. Many people were affected by the flooding because they lost their belongings‚ made homeless and lost their homes. In the worst flooding
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When you first step foot in the capital city‚ Dhaka of Bangladesh‚ the first thing you will notice is the intense traffic jam. Dhaka is facing one of the major problems that is already being faced by other big cities in the world‚ more vehicle than the amount of the roads. Therefore‚ as a result‚ traffic jams are increasing day by day and it is becoming one of the most intolerable factors of the country. Since Bangladesh is a small country‚ the capital city is considered as one of the biggest
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Gender Roles in Bangladesh Bangladesh is a country in South Asia.Official Language is Bangla (also known as Bengali).Some of the facts of Bangladesh are listed below: Socially: Men greeting Men– A simple verbal greeting of “Salam Aleikum” tends to be most common. The appropriate response is “wa alaikum salam”.Handshakes are common as well‚ more so in business and formal settings. Handshakes tend to be on the light/limp side. Women greeting Women– A simple verbal greeting of “Salam Aleikum” tends to be most common
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Bangladesh is the most densely populated country in the world though it is a small country of only 1‚ 47‚ 570 square kilometers. At present it has a population over 150 million. About 1000 people live per square kilometer here. Every year more than two million people are being added to our population. The problem has now moved out of control and it has now come to the stage of explosion. Though the population of a country is an asset‚ it becomes a problem when the country cannot afford to give
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Industry: A Case Study on Biman Bangladesh Airlines Khadiza Rahman1‚ Sumi Azad2‚ and Sabnam Mostari3‚ 1‚2‚3‚ Lecturer Business Administration Department Stamford University Bangladesh Abstract: In the last thirty years the airline industry has seen tremendous growth. At this age of globalisation‚ air travel and air transport is at its peak. In this dissertation the researchers focuses on Dhaka-London route of Biman Bangladesh airlines. Biman is a small airline based in Bangladesh and here in the UK it is
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Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
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