Marketing Management Case Analysis Q. What are the reasons for Raja ’s success and Maya ’s failure? | Raja | Maya | Cost | * The product was perceived to be better than the free condoms distributed by the government‚ still emerging as affordable to the masses. * The low cost offers a profit margin to the distributers of the product whose substitutes are otherwise available for free. | * The low price of Maya is leading to reinforce the image of the product as being of low quality
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Oct export growth seen slower Date: 09-12-2011 Author: Rupa Damodaran KUALA LUMPUR: MALAYSIAN exports‚ which have remained on a steady growth path despite a slowing global demand‚ is likely to grow at a slow pace in October‚ said economists. Base effect is one of the reasons for the pace but economists were however cheered by the support by commodity prices‚ which would be a boost to the total export receipts. According to a Business Times poll‚ exports are expected to post a 8.07 per cent average
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The marketing strategy of Vietnam’s tea products: current situation and ways for improvement Table of Contents Table of figures 4 Abstract 5 1 Introduction 5 1.1 Research background 5 1.2 Rationale for the topic 6 1.3 Research objectives 7 1.4 Research questions 7 1.5 Research significance 8 1.6 Research limitations 8 1.7 Research structure 8 2 Literature review 9 2.1 Marketing strategy 9 2.1.1 Definition of marketing strategy 9 2.1.2 Factors influencing marketing strategy 10
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Bangladesh in Transition Emily Drew Introduction On February 3‚ 2001‚ half a million Bangladeshi citizens gathered in Dhaka to participate in a social movement that demonstrated against human rights abuses‚ economic injustice‚ and political corruption. At “The Peoples’ Grand Rally‚” the United Citizen’s Movement (UCM) presented a 10-point declaration that demanded “strengthening democracy‚ ensuring good governance and free election‚ fighting communalism and corruption‚ empowering women‚ …and resisting
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The 18th Dhaka International Trade Fair‚ (DITF)-2013 organized by Export Promotion Bureau and the Ministry of Commerce‚ Government of Bangladesh has been held at Sher-E-Bangla Nagar in Dhaka west side of Bangabandhu International Conference Centre during January 01-31‚ 2013. The local producer in the remote areas of rural Bangladesh who does not have financial strength to participate in International trade fair will have the opportunity to display their products to the buyer from abroad at this
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PROJECT REPORT ON “A Study on Export Finance process.” AT STATE BANK OF HYDERABAD BY KANHAIYA P. SARDA Submitted in partial fulfilment of requirements for award of degree of Master in Management studies by university of Mumbai 2011-2013 ATHARVA INSTITUTE OF MANAGEMENT STUDIES Marve Road‚ Charkop Naka‚ Malad (W)‚ Mumbai 400095 DECLARATION I hereby declare that the Project titled‚ “A STUDY ON EXPORT FINANCE PROCESS.” submitted as a part of the study of Master of Management Studies (MMS) is
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Trends in India’s Trade‚ Exports and Imports Having been an agro-based economy‚ Indian trade has always been devoid of manufactured or industrial goods. Post liberalisation‚ imports dominated the Indian trade scene in the form of heavy machinery and information technology products and‚ thus‚ created an imbalance of trade. India Trade: Exports Indian trade was impacted by the global recession of 2007-2009. Indian exports fell from $200.9 billion in 2008 to $165 billion in 2009. India ranked 22nd
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China’s Export Strategy: What Can We Learn From It? Arvind Panagariya As much as by luck as by design‚ China stumbled onto an export and foreign investment strategy that has proved remarkably successful‚ helping the economy move quickly to a market-based system. experience serve as a model for other countries? But can the Chinese After three decades of inward-oriented trade and foreign investment policies‚ in 1979‚ China switched course and launched an "open-door" policy. During the 15 years
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1 Table of Contents Introduction: ...................................................................................................................................... 2 Methodology ..................................................................................................................................... 3 Limitation .......................................................................................................................................... 4 Products/Services: ...
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Pantig Import-Export Imbalance in the Philippines This is a problem long time ago the imbalance of import-export products due to the industrialized neighboring countries‚ Philippine has nothing to do to compete them because of their low cost labors and raw materials. Agricultural products and aqua cultured products are the possible advantages of Philippine in terms export because of the country’s vast water premises. also human resource for foreign employment. Import-Export Imbalance: Among
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