©2012 International Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu‚ India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute of Management (PSG College of Technology) Coimbatore‚ India 2PSG Institute of Management (PSG College of Technology) Coimbatore‚ India Accepted 16 April‚ 2012 The purpose of this paper is to investigate the factor that influence of using celebrity
Premium Brand Advertising Brand management
identifying strategic groups 3. Analysis of key competitors 3.1 Competitors‟ objectives and strategic thrusts 3.2 Competitors‟ strategies 3.3 Competitors‟ strengths and weaknesses 4. Forecasting likely response strategies 5. Conclusion References 2 2 3 3 3 3 4 4 4 4 5 5 5 2 1. Introduction It is common knowledge in business practices that a successful marketing strategy from an organisation‟s point of view includes positioning of a new product or service (finding your market niche)‚ pricing of
Premium Competition Strategic management Competitor analysis
PREDICTIONS SOCIAL MEDIA & CONTENT MARKETING PREDICTIONS FOR 2012 For the past four years we’ve had more than 250 marketing experts from around the world make content marketing and social media predictions. Some‚ like Twitter becoming an essential social platform‚ came true. Others‚ like the rise of Second Life... well...not so much. This year’s predictions cover the gamut‚ from the tools to the processes to what real brands will do with content creation in 2012. Regardless‚ this is
Premium Marketing
IKEA’s Marketing Strategy IKEA is a privately held‚ international home products company that designs and sells ready-to-assemble furniture. The company is the world’s largest furniture retailer. It was founded in 1943 by 17-year-old Ingvar Kamprad in Southern Sweden. As of October 2011‚ IKEA has 326 furniture stores‚ operates in 38 countries and engages 1‚500 suppliers of 12.000 products. In fiscal year 2010‚ it sold $23.1 billion worth of goods‚ a 7.7 percent increase over 2009 (http://en.wikipedia
Premium Marketing IKEA
Level 2 Diploma in Health and Social Care (Adults) for England (4222-21) Candidate logbook 501/1306/9 Mandatory Units All pathways www.cityandguilds.com June 2011 Version 1.0 August 2012 Version 1.1 About City & Guilds As the UK’s leading vocational education organisation‚ City & Guilds is leading the talent revolution by inspiring people to unlock their potential and develop their skills. We offer over 500 qualifications across 28 industries through 8500 centres worldwide and award around two
Premium Health care Nursing Health
EDUCATION OF THE REPUBLIC OF UZBEKISTAN THE UZBEK STATE WORLD LANGUAGES UNIVERSITY ENGLISH STYLISTICS DEPARTMENT Ortiqova Madina Qualification paper TRANSLATION OF PHRASEOLOGICAL UNITS 5220100 – Philology (The English language) for granting the bachelor’s degree |“THE QUALIFICATION PAPER |Scientific supervisor: | |IS ADMITTED TO DEFENSE”
Premium Linguistics Semantics English language
Ducati In: Business and Management Ducati Ducati feedback Q1. I wanted you to begin by recognising that this was a turnaround situation‚ with Ducati in 1996 close to bankruptcy. A new management team led by Minoli changed strategy with clear objectives of aggressive growth within a niche of the sports segment and competing as a focussed differentiator. The logic of the turnaround can be conceptualised as follows (a) Ducati reduced costs without affecting the WTP for the physical product
Premium Motorcycle Strategic management Fixed cost
Apple Marketing Strategies. Product is the most important thing about Apple’s marketing mix. Its products quickly help it gains market share‚ brand awareness as well as brand loyalty. In the 5 years between 2003 to 2008 the Apple share value increased 25 times‚ from $7.5 to $180 per share. At july 2008 prices‚ before the US Financial Crisis‚ Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Apple always lead the trend of the world of communication
Premium
Marketing Strategy: McDonalds in Indonesia The company I choice to do a marketing strategy on was McDonalds‚ “Ba Ba Ba Ba Ba I’m Lovin’ it”. I choice McDonalds because it is one of the most universal and internationally known companies that will always and forever be known for its beautiful golden arches and Ronald McDonald characters. Of course‚ I could have gone with Kentucky Fried Chicken or even Ikea but the thought of not talking about one of the happiest places on earth‚ and I am not referring
Premium Marketing Pricing
Jayanta Mahapatra is one of the best known Indian English poets. Perhaps any discussion on Indian English Poetry is incomplete without reference to his poetical works. Physicist‚ bilingual poet and essayist‚ Jayanta Mahapatra holds the distinction of being the first Indian English poet to have received the Sahitya Akademi Award (1981) for Relationship. In 2009 he was awarded by Government of India with "Padmashree Award"‚ country’s most prestigious award for civilian citizen for his out standing
Premium Poetry