MOBILE MARKETING Dr. Vijaya Baskaran Abstract This paper attempts to understand the underlying concepts of Mobile Marketing‚ which is defined as‚ “the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.” Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness.Also tries to estimate the significant opportunities for growth
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“Banking‚ Finance‚ and Money: a Socio-economics Approach” L. Randall Wray‚ Professor of Economics and Director of Research at Center for Full Employment and Price Stability‚ University of Missouri—Kansas City; and Senior Scholar‚ Levy Economics Institute at Bard College. This paper will briefly summarize the orthodox approach to banking‚ finance‚ and money and then will point the way toward an alternative based on socio-economics. It will be argued that the alternative approach not only fits
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TWO DEPRESSIONS‚ ONE BANKING COLLAPSE Chay Fisher and Christopher Kent Research Discussion Paper 1999-06 June 1999 System Stability Department Reserve Bank of Australia We would like to thank Philip Lowe‚ Marianne Gizycki‚ David Merrett‚ Bryan Fitz-Gibbon‚ David Gruen and Peter Stebbing for helpful suggestions. Thanks to David Merrett and David Pope for early advice and encouragement. Thanks also to Adrian McMahon for help in preparing this document. Any remaining errors are our own.
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May 2012. Pp.157 – 176 Bank Profitability: The Case of Bangladesh Mohammad Abu Sayeed*‚ Piyadasa Edirisuriya** and Mohammad Hoque*** This study attempts to examine the impact of asset and liability management on the profitability of commercial banks in Bangladesh. Commercial banks are segmented into high profitable and low profitable and private and public banks. While applying Statistical Cost Accounting (SCA) methods study finds high earning banks experience higher returns from
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Federal Reserve Bank of New York Staff Reports Shadow Banking Zoltan Pozsar Tobias Adrian Adam Ashcraft Hayley Boesky Staff Report no. 458 July 2010 This paper presents preliminary findings and is being distributed to economists and other interested readers solely to stimulate discussion and elicit comments. The views expressed in this paper are those of the authors and are not necessarily reflective of views at the Federal Reserve Bank of New York or the Federal Reserve System. Any errors
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NRI BANKING With a view to attract the savings and other remittance into India through banking channels from the person of Indian Nationality / Origin who are residing abroad and bolster the balance of payment position‚ the Government of India introduced in 1970 Non-Resident(External) Account Rules which are governed by the Exchange Control Regulations. The funds held in Non-Resident (External) Accounts (NRE Accounts) qualify for certain benefits like exemptions
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I/Feb; 12pp.1-4 Muniraju M Research Papers ISSN:-2230-7850 BANKING SECTOR REFORMS IN INDIA: THE RATIONALE AND EFFICACY Kumar B Assistant Librarian‚ University College of Arts‚ Tumkur University Tumkur- 572103. Muniraju M Assistant Professor‚ Department of Studies and Research in Economics‚ Tumkur University‚ Tumkur – 572 103. Abstract The Indian banking industry is measured as a flourishing and the secure in the banking world. The country ’s economy growth rate by over 9 percent since
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novo banks effects of deregulation and technology innovations of RL relationship lending issue for SMEs future of relationship lending Some empirical evidences from the literature De novo banks and lending to small businesses -Emperical analysis.pdf EQUILIBRIUM LOAN PRICING AND THE BANK-Relationship.pdf FURTHER EVIDENCE ON THE BANK LENDING PROCESS AND THE CAPITAL-MARKET RESPONSE TO BANK LOAN AGREEMENTS.pdf Relationship Banking What Do We Know.pdf Relationship Lending within a Bank-Based
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Agricultural Bank of China Private Banking: Company Profile and SWOT Analysis Released On 10th September 2015 Synopsis WealthInsights "Agricultural Bank of China Private Banking : Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview‚ key facts‚ major products and services‚ SWOT analysis‚ business description‚ company history‚ key employees‚ company locations and subsidiaries as well as employee biographies
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SOCIAL BANKING INTRODUCTION Banking plays a fundamental role in economic progress of a country. It inculcates the habit of savings among people‚ hence helps in boosting the investment base and speeding up the capital formation. At the same time it also helps out the needy‚ by providing them timely credit at an affordable cost. But majority of poor rural and semi urban population in India are unable to avail the basic banking facilities. As a result they are made to rely on private money lenders
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