CI M Professional Certificate in Marketing Stakeholder Marketing Past Assignment Answer-Specimen © Copyrights LS Learning Media Stakeholder Marketing THE CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATE IN MARKETING: STAKEHOLDER MARKETING ASSIGNMENT JUNE 2011 1 Stakeholder Marketing Task One (Audit): Task Two (Report):
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P2: Describe the different stakeholders who influence the purpose of two contrasting businesses. What are stake-holders? Stake-holders are any individuals‚ organizations and companies’s interested in the business section and are affected by the business activities. Internal stake-holders are groups within the business; On the other hand‚ External stake-holders are those outside the business‚ for example‚ the community. Internal stake-holders consist of: Owners: Interested in making profit and
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Financial Stakeholders/Non-Financial Stakeholders At PepsiCo‚ there are a number of financial stakeholders which include the likes of; stockholders (shareholders)‚ Board of Directors‚ employees‚ managers‚ suppliers‚ and the government. The government is listed as a financial stakeholder because of the salaries of the large number of individuals who are employed by PepsiCo. This puts the government in the category of financial stakeholder because of the great amount of taxes from the business
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Independent Research Essay Assignment Attributes of Excellence Stakeholders A stakeholder is anybody who is affected by the business; they could be internal or external‚ as well as being in contact with them very often or only on occasions. Social Responsibility This is the duty and obligation of a business to other stakeholders. |Stakeholder |Example of responsibility to that stakeholder | |Shareholder
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Role of Stakeholders Amanda Smith MGT/420 October 15‚ 2012 JC Abad-Schoster Role of Stakeholders Quality management consists of the “activities and functions involved in determination of quality policy and its implementation through means such as quality planning and quality assurance” (BusinessDictionary.com‚ 2012‚ para. 1). Recently the quality department has moved from a technical‚ inspection role to a more supportive and training related role. This requires arranging or preforming quality-related
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Lashundra Anderson Stakeholder Influence August 3‚ 2015 HSM 270 Terri Galindo Programs in the Human Service industry are directly and indirectly affected by its primary‚ secondary and‚ key stakeholders. Stakeholders could also be persons who are not directly affected by the program itself. These people can be those who have strong interest in the cause or program‚ those who are of political and philosophical and academic
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Case Analysis: Bank of America: Mobile Banking Company Overview: Bank of America is the largest US bank founded in 1904‚ it has expanded through several acquisitions. By the end of 2009‚ Bank of America was the market leader serving 82% of the US population and over 53 million customers. They are positioned as number one in online and mobile banking. Their mobile banking services were launched in 2007 and have gained 4 million customers in less than three years. Acquisitions made by Bank of America prior
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Summary: Identify the key stakeholders in the case and the impact of the operational/ethical issues on the stakeholders. stakeholders Kent is a stakeholder in this ethical dilemma. This is because he was employed to research the video game that players desired‚ find ways to get kids addicted to video games and increase Broadway’s revenue. His research revealed that games with violence‚ graphics and multiple levels would hypnotize players. They quickly became addicted to adding quarters
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Female Employees File Lawsuit Against Bank of America March 31 2010‚ three female Financial Adviser filed a national class action lawsuit against Bank of America and Merrill Lynch alleging sex discrimination. The New York Times reports that the lawsuit‚ which was filed in New York‚ claims that the companies have violated several federal and New York state laws‚ including Title VII of the Civil Rights Act of 1964 and the New York State Human Rights Law. Employment lawyer Kelly M. Dermody says
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January 2010‚ Jen McDonald‚ head of Bank of America Corporation’s (B of A) Digital Marketing group‚ walked briskly to the conference room to discuss the future of the bank’s mobile strategy with Douglas Brown‚ senior vice president‚ Mobile Product Development‚ and David Carrel‚ senior vice president‚ Strategy and Analysis at Starcom‚ the company which the bank worked with for internet. Bof A launched mobile banking in May 2007‚ which allowed customers to access the bank through a mobile application
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