Mel Lazo ISDS 7540 – Marketing Analytics Module Dr. Black 7 December 2012 Pilgrim Bank Case Analysis Introduction and Defining the Relationships The business analyst at Pilgrim Bank‚ Alan Green‚ was tasked with guiding the marketing team to a better understanding of customer profitability. With the help of his supervisor and the IT department‚ he has access to an extensive data set of over 30‚000 customers‚ both old and new. Included are continuous variables for Profit‚ Tenure‚ and Satisfaction
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Welcome to the wide world of sports. With an array of sports gracing the face of the Earth we know it as a form of physical activity consisting of a partnership of play‚ and dramatic spectacles. Although definitions of sports vary‚ many scholars agree that sports are institutionalized competitive activities that involve rigorous physical exertion or the use of relatively complex physical skills by participants motivated by internal and external rewards. Wide ranges of sports were already established
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INTERNSHIP PAPER: National City Corporation This past summer (2002)‚ I was an intern in the Credit Department at the corporate headquarters of National City Bank located in downtown Cleveland. During my time as an intern I was able to put my classrooms knowledge and experience into practice dealing with real world situations. Let me give you an overview of what our department basically did on a day to day basis. We were what you would call the “number crunchers” of the building. Senior Credit
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Bank have the following characteristics which distinguish them from most other commercial enterprises: 1. Security: They have custody of large volumes of monetary items‚ including cash and negotiable instruments‚ whose physical security has to be ensured. This applies to both the storage and the transfer of monetary item and makes banks vulnerable to misappropriation and fraud. They‚ therefore‚ need to establish formal operating procedures‚ well-define limits for individual discretion and rigorous
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Tradition vs. Extreme Everyone loves sports. People get so into football games as if they were actually playing as an athlete. It’s become a conversation piece for many. Many Americans are big baseball or football fans. If someone walks across the streets of Auburn on a game day‚ they might be greeted with a “war eagle!” If someone walks across the streets of Tuscaloosa they might hear a “roll tide!” It is a tradition in these areas to celebrate their teams. All everyone hears about are how the
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about solemn events‚ as well as actually funerals‚ to activate inside contests. This kind of love brings about the actual the planet’s primary sports permanent fixture -- the actual video games with Olympia‚ recognized based on history from the season 776 B . C . and also placed every single four several years. At the beginning this became a new one-day sports ending up in an individual competitive occasion. The full day time can be taken on with heats for a jogging ethnic background -- a new sprint
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organisation‚ its staff and its services‚ and influencing our loyalty to it.” (Wirtz & Johnston‚ 2003‚ p.10) In relevance to the above quote‚ a RATER audit has been conducted on the customer service of the Commonwealth bank of Australia. The Commonwealth bank is the largest bank in Australia and has a leading customer base‚ so new or expert naive customers have a high expectation. Opening a new account can be a good example on how the commonwealth customer service works. Upon entrance to a commonwealth
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integrate some of the operational functions‚ but had yet to connect them further. Due to changes in banking regulation‚ the US government had begun cracking down on new rules on financial reporting‚ asset quality‚ and capital requirements for the banks. The government wanted better controls from upper management and the only way First Fidelity could accomplish this was to integrate systems‚ management‚ and combine all eight financial institutions into a more consolidated with less autonomous feel
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Chemical Bank : Implementing the Balanced Scorecard Submitted By : Group 12 KUSHAL KISLAY FT151093 MEHUL JAIN FT152088 SIDDHARTHA PAUL FT154003 VIVEK KHATTAR FT154063 JAYANTH SATHEESH FT152025 Background • Chemical Banking Corporation was performing a radical organizational transformation into a marketfocused and customer-focused organization after the 1991 merger with the Manufacturers Hanover Corporation. • Shift its image from a narrow provider of traditional financial services to a broader
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Appendix B for Unit Two Questions on the Features N.B.: TYPE indicates that a question is new‚ modified‚ or unchanged‚ as follows. N A question new to this edition of the Test Bank. + A question modified from the previous edition of the Test Bank. = A question included in the previous edition of the Test Bank. chapter 5—insight into e-commerce: do computers have free speech rights? 1. FastBreak Inc. is dissatisfied with its ranking in Google Inc.’s search results. FastBreak files a suit
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