BACKGROUNDS OF THE PROBLEM & FINDINGS:- RETAILING: Retail is a very dynamic field. Retailing is the set of business activities that adds values to the products and services sold to the customers. Retailers are the final business in a distribution channel that links manufacturers to consumers. Retailers organize the availability of merchandise on a large scale and supply them to consumers. In the process‚ they provide the accessibility of location‚ convenience of timing‚ information support
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selective perception in organisational behaviour Selective perception Influences from Managers’ Aspect As stated above‚ an organisation is formed and run by different people together instead of an individual on its own. Therefore‚ it is understandable that managers in organisations will always go through a process‚ which is searching the right person to play a specific role and work in the organisation. In fact‚ the decisions that the managers made to hire an applicant to work in the organisation
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satisfaction is a central concept in modern marketing thought and practice. Referred to many as the "marketing revolution" of the 1970s‚ a sudden shift toward customer-oriented marketing became the newest "trend" in business—and it has held its ground since: Business starts with the customer. Customer satisfaction matters. It matters not only to the customer‚ but even more so to the business because it directly impacts a company’s bottom line profits. The marketing concept emphasizes delivering satisfaction
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Perception and Attention Sensation and Perception Senses effect a person’s brain information reflecting on the way a person perceives information. The five major senses are vision‚ audition‚ touch‚ taste‚ and smell. If one or more of a person’s senses is not working properly then it can affect their perception. According to Robinson-Reigler and Robinson-Reigler (2008)‚ "early selection theories propose that the processes whereby we designate information for further processing
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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The role of perception in Gregor Samsa’s identity crisis (Question 2) "Tabula Rasa"- the theory that individuals are born without essence and are shaped by knowledge and perception- is quite dubious. To what extent does the fact that multiple perceptions of a human being exist affect their identity? German-language writer Franz Kafka’s novella "The Metamorphosis" and one of it’s themes of the struggle to define one’s identity answers some of these questions. Published in 1915‚ this story
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QUESTION: As a manager in an organisation‚ discuss how your study of perception contributes to your understanding of behaviour of people in your organisation. Perception varies from person to person. Different people perceive different things about the same situation. People’s behavior is based on their perception of what reality is‚ not on reality itself. It is our personal perception of that reality which shapes and directs our behaviour and not some objective understanding of external reality
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Visakhapatnam - 530045 Summer Internship Project Report COMPARATIVE ANALYSIS OF SERVICE CHARGES OF DENA BANK WITH OTHER BANKS At DENA BANK (OVERSEAS BRANCH) MUMBAI. Submitted By AVINASH CHANDRA MISHRA MBA (IB) 2012-14 (Regd. No.1226112107) In Partial Fulfillment of Requirement for the Award of the Degree of Master of Business Administration (International Business) Under the Guidance
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development of the country . banks act as catalyst in India’s planning efforts to bring about a rapid‚ purposive‚ positive and significant changes in the development of the country. In service industry like banking‚ the quality of the service acquires significance in the sustained business growth . The quality of the service rendered by bank has a significant bearing on the psyche of the customer. The relationship between a bank and its customer is not a one time‚ transitory relationship
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Sensation differs from the idea of perception because perception is how the brain interprets the world around us. It is how we find the meaning in the world. A major part of perception is attention. Attention is what allows us to consciously interpret the world. Selective attention is how our brain picks through various stimuli‚ choosing what we should focus our efforts on. The example in the book of the ambiguous figure comes to mind when I think of perception because it can either be an old hag-looking
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