Marketing Strategy MKT – 306 Assignment Guide – 2013 -14 Module Leader: Sudipta Das Email: sudipta.das@sunderland.ac.uk Introduction to the Assignment: Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet‚ and an electronic copy on CD in an envelope [hole
Premium Marketing Marketing strategy
Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
Premium Nike, Inc. Yoko Ono John Lennon
There are several general ways to differentiate sex-typed products: these strategies are called product gender positioning strategies. Male Sex Roles The traditional view of the male was a tough‚ aggressive‚ muscular man who enjoys “manly” sports and activities. But this role is evolving: 1. Many men are now shown as more sensitive 2. More free in clothing choices or raising children 3. Also rebelling against being shown as sex objects. 4. And more and more showing strong
Premium Gender
SUMMARY------------------------------------------------------------------------1 COMPANY AND PRODUCT DESCRIPTION----------------------------------------------1 SITUATION ANALYSIS--------------------------------------------------------------------------2 BUYER ANALYSIS--------------------------------------------------------------------------------5 STRATEGY------------------------------------------------------------------------------------------5 MARKETING PROGRAM-----------------------------------------------------------------------7
Premium Marketing Variable cost Fixed cost
Blissfields Marketing Strategy Blissfields festival is an intimate‚ small-scale festival held for an audience of just 2‚500‚ which is just under double of participants catered for the previous year‚ with an allowed attendance of just 1‚200. Conducted at Vicarage farm just on the outskirts of Winchester the festival has a primary market demographic of 16-28 years‚ but also at the same time has a secondary demographic of attracting families. The festival offers an eclectic range in performers‚ mixing
Premium Music Performance Glastonbury Festival
The Walt Disney Company Marketing Management November 30‚ 2010 Table of Contents Chapter 1: Executive Summary 1 Chapter 2: Customer and Market Focus 3 Chapter 3: Human Resource Focus 6 Chapter 4: Management of the Marketing Mix 8 Chapter 5: Business Results 12 Appendices 15 Appendix I: Disney Acquisitions 15 Appendix II: Unique HR Initiatives‚ Programs‚ and Facts 16 Appendix III: World’s Most Admired Companies – Entertainment Industry 17 Appendix IV: Net Income of Entertainment
Premium Walt Disney The Walt Disney Company Walt Disney Parks and Resorts
CASE STUDY Coca-Cola / This article appeared in Contagous issue Thirty Two. Contagous is an intelligence resource for the global marketing communiy focusing on non-tradiional media and emergng technologes www.contagiousmagazine.com For more information please email the team on sales@contagiousmagazine.com 1st Page.indd 1 06/08/2012 18:04 newscase study / round-up/ casequarterly patagonia / study / coca-cola The Social Network COCA-COLA_EDITED_after proofs.indd 2 06/08/2012
Premium Coca-Cola Diet Coke
Turkcell Marketing Strategies Management Brand Analyzing : Turkcell Turkcell’s History GSM-based mobile communication started in Turkey when Turkcell started its operations in February 1994. Turkcell signed a 25-year GSM license contract on April 27‚ 1998 with the Ministry of Transportation of Turkey. Since then‚ it has continuously increased the variety of its services based on mobile audio and data communication‚ its quality levels and as a result‚ number of subscribers. As of December
Free Mobile phone GSM
Introduction Infinity bank was one of the 10 largest banks in the UK with over 1800 retail branches. However‚ due to the change in the nature of the banking industry since the 1980’s Infinity bank had seen a consistent drop in its profitability. Deregulation of the industry had been one of the major changes that had taken place during this time which had increased the competition in the industry. Even though Infinity had followed other major banks in responding to this challenge by cutting costs
Premium Bank Marketing
are many kinds of marketing methods. The products and services become more and more various. The marketing strategies also must be arranged more and more sophisticated. Using of celebrities to represent and promote products and services is the one of method. This is a special form of advertisement. Some enterprises are good at using this method‚ some enterprises will ask: Why is there no any echoes after put in a large amount of money? Celebrities are asked to represent products and services which
Premium Marketing Celebrity People