USA Today: Innovation in an Evolving Industry* Case Analysis Introduction: USA Today has been an innovative way for customers to receive news on a daily basis since 1982. Their innovation lies within the format of their bright‚ colorful and eye-catching paper‚ as well as in their shorter pieces that help to enlighten consumers without over powering them. Owned by Gannett Co. Inc.‚ a diversified international news‚ information and communications company‚ USA Today has every possibility of furthering
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WHO’ BENEFITING? – CASE STUDY Cevdet KIZIL Master of Science in Organizational Leadership Program 1- Will the incentive plan to reduce absenteeism succeed? In my opinion‚ the incentive plan to reduce absenteeism will probably succeed because it brings some new implementations. For example‚ if a chronically absent employee exceeds the standard‚ then vacation‚ holiday and sickness/accident pay will be cut by ten percent through the next six months. Additionally‚ in case worker absence continues
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Background USA Today is a national U.S. daily general-interest newspaper‚ the first of its kind. Launched in 1982 by Allen Neuharth‚ head of the Gannett newspaper chain‚ it reached a circulation of one million within a year and surpassed two million in the 1990s. Initially considered gimmicky and insubstantial‚ it gradually developed a reputation for higher quality while increasing its circulation and advertising revenues at a time when few papers were experiencing growth. The features that originally
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USA Today has been a widely successful company. When newspapers were the only form of read news‚ USA Today cornered the market in the national newspaper arena. As the digital age came about‚ it was time for change. New companies were emerging as leaders in the online news arena‚ and even established companies were moving towards online news. USA Today had to move in a different direction. They had to deal with staying ahead‚ or even with the competition. USA Today‚ or USTA was launched in 1982
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USA Today: Innovation & Evolution in a troubled industry More news about more subjects in less time 1Life is turning day to day to a faster pace‚ increasing needs and evolution of demands‚ to achieve the objectives‚ goals and fulfill the missions of any company‚ the company must be on the same track of this evolution and fast pace in order to fulfill the needs of the market it is serving. USA Today‚ a great example of starting with what consumers need and progressive changes along with their
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Alternatives To do nothing Continue using printed ads‚ promotional events and direct marketing. Since there is a great success experience in printed ads and direct marketing in prior 4 years‚ this may continue helping MINI USA succeed. Pros: -Prior success experience - Easy to touch “right” consumer - Can recall or hold the information of ads because people can read it anytime‚ such as slogan‚ website links - Easy to change information‚ such as promotion offer‚ sales price Cons: -Subscribers
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The Institute of Medicine reports that America is falling short of its health potential. Identify contributing factors that can explain the US life expectancy ranking as compared to other countries. The problem in the US is rooted in economics. The “Haves” continue to promote their big businesses by funding our legislators’ campaigns to entrench their for-profit-above-all philosophy. This is a supreme example of social engineering. This schema is what fuels and pervades medical and insurance related
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Wellfleet Bank Case Study 1. Given its strategy‚ what kind of risks does Wellfleet Bank face? Wellfleet Bank faces a variety of risk in its daily operations. Risk faced by Wellfleet Bank associated with this case study includes market risk when there are changes in interest rates‚ exchange rates and other prices. This is especially true for Wellfleet Bank because they are considering a $1 billion loan to Gatwick Gold Corporation (GGC)‚ a South African gold producer. Additionally‚ operational risk
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Case Study The Business Of Thinking Industry: Financial Services Project: Improving customer service and sales effectiveness and building a culture that promotes diversity Contributed by: Matthew Galik‚ Director of Sales and Marketing‚ Herrmann International Asia; and Andrew Stagg‚ Manager‚ Learning & Development‚ Bendigo Bank About Bendigo Bank Bendigo Bank is a regional Australian bank‚ operating primarily in Victoria‚ Queensland‚ and New South Wales. With over 200 bank branches and approximately
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an organization‚ think‚ feel and act within the framework of that organization.” (Christensen‚ 2006) In the case of Umpqua Bank‚ the organizational culture is so unique that both employees and customers embrace it. Umpqua is not just a bank‚ it’s a way of life and the experience you feel at this organization should surpass any banking experience you’ve had. In reviewing this case study‚ it’s interesting to see how culture is embraced at all levels of the banking experience. Since culture is the
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