MODULE LECTURER: ANAND WALSER MODULE TUTOR: RUWINI ATHUKORALA DATE SUBMITTED: TOTAL WORD COUNT: Contents List of Figures List of Tables List of Abbreviations PP Premier Proposition PC Premier Customer RM Relationship Manager PCC Premier Contact Centre HSBC Hong Kong and Shanghai Banking Corporation Executive Summary The main purpose of the report will be to analyze Hong Kong and Shanghai Banking Corporation’s (HSBC) Premier proposition (PP).
Premium Marketing Customer relationship management
improvement in terms of customers cases served per week. Serving more customers per week increases the competitiveness and profitability of SAMS financial company. 1.2. Definitions and Abbreviations NLC: No Liability Certificate: is a certificate given to the customer stating that the customer doesn’t have any due to the institution NOC: No Objection Certificate: is a certificate given to the customer after release of final payments to the developer and given to the customer for collection of unit
Premium Customer service Customer Customer relationship management
Introduction to CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman
Premium Marketing Customer relationship management Customer service
sector. It has become essential for the airlines to beat the competition for survival. Airlines employ various strategies to remain competitive. One of them is to give the price benefit to attract a large number of customers. Low cost fares can be a good strategy to attract new customers. During the initial years of the century this industry has already faced grave economic problems. Factors like economic downturn and rising fuel prices negatively impacted this industry and its profitability. Recession
Premium Low-cost carrier Marketing Interpersonal relationship
of A/S‚ this essay will analyse the customer segmentation of A/S‚ and present how it improved the revenues by selling products to different target customers. Moreover‚ the proposal of Express Part to A/S and its impacts on the sales‚ current customers and suppliers will also be discussed. Customer Segmentation of A/S A company can obtain its market shares by transformed the demand of customers to the sales of products on a target market. The types of customers can be subdivided in several ways on
Premium Marketing Customer service Strategic management
management (CRM) has the potential for achieving succe ss and growth for organizations in the nowadays environment of extensive competition and rapid technological developmen t. CRM enables organizations to know their customers better and to build sustainable relationships with them. However‚ CRM is considered as buzzword and it is not understood well. The main components of CRM are people‚ technology‚ and processes. This paper provides an extensive review of the literature regarding the
Premium Customer relationship management Process management Business process reengineering
1 Shi Yong Dong 石永東 Assistant Professor‚ Ph.D. Teaching and academic area 學術領域 --Customer Relationship Management (CRM) --Business policy and strategic management --Business Statistics --Marketing Research Contact information 聯系方式 Office: A425 Tel: 8897-2041 Email: ydshi@must.edu.mo Mon./Wed. 14:30-16:30 (by appointment) 2 Shi Yong Dong 石永東 Assistant Professor‚ Ph.D. How to download PPT 下載課件 --ftp://ftp.must.edu.mo/ --Username: ydshi_stu Password: 1234 3 Goal of First Class
Premium Customer relationship management
Management Information Systems‚ Cdn. 6e (Laudon et al.) Chapter 9 Enterprise Applications to Manage Supply Chains and Respond to Customers 1) Enterprise systems feature a set of integrated software modules and a central database that enables data to be shared by many different business processes and functional areas throughout the enterprise. Answer: TRUE Diff: 2 Type: TF Page Ref: 285 AACSB: Reflective thinking skills CASE: Content A-level Heading: 9.1 Enterprise Systems 2) Enterprise
Premium Customer relationship management Supply chain management Supply chain
around 25 million customers (2001) 25 casino with 40‚000 gambling machines in 12 states. For years it had been a fairly small gambling company but‚ by 2001‚ had emerged as the second largest in the industry. By the mid-1990s‚ the gambling Business was flourishing and it was difficult for Harrah’s to survive in the markets due to intense competition‚ so they came up with a strategy of introducing a customer relationship management (CRM) software which helps to know their customers exceptionally well
Premium Customer relationship management Customer service Marketing
Title Page Asia Pacific College of Advance Studies The Role of Customer Relationship Management on Marketability of Hotels BS HRM-III John Marc Magpoc Sir Joey Lopez Approval Sheet This Research entitled “The Role of Customer Relationship Management on Marketability of Hotels” prepared and submitted by John Marc Magpoc in fulfillments of the requirments in Methods of Research for HRM has been examined and is recommended for approval and acceptance. Mr. Joey Lopez Instructor
Premium Customer relationship management