Strategic Attack Implemented by Tune Hotel To capture the distinctive nature of service performance‚ the original terminology of 4Ps’(product‚ place and time‚ price and other user outlays‚ and promotion and education)in marketing mix had been modified and extended the mixture by adding four other elements associated with service delivery which includes the physical environment‚ process‚ people and productivity and quality. These eight elements are referred to as 8Ps’. a) Product Tune Hotel provides
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Tiger Balm Question 1 Product mix refers to all the products an organization sells. All Tiger Balm’s products-ointments‚ p Question 2 In order to tap into a new market‚ the approach used by Tiger Balms to organize its products in its communication to its customers by advertising its products using non-traditional forms of media such as YouTube and Google to appeal to American customers. Tiger Balm also features its products in drama series shown at prime times such as 7pm and 9pm to attract
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that favors the seller’s products and or service and educates the buyer about the capabilities of the product. This paper will discuss Will Bury’s Elasticity along with increase revenue‚ profit maximizing quantity‚ marginal cost and marginal revenue‚ mix of pricing and non-pricing‚ barriers‚ product differentiation and minimize cost. How To Increase Revenue In order to increase revenue‚ the business has to be described as to show the importance of why it is necessary to increase revenue. Will Bury
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MARKETING STRATEGIES OF THE BANKING INDUSTRY Banking Industry is one of the most important service industries which touches the lives of inillions of people. Its service is unique both in social and economic points of view of a nation. Earlier the attitude of banking service was that it was not professional to sell one ’s services and was unnecessary in the sense that traditional relationships and quality of products were sufficient to carry forward the tasks. Before the mid 1950 ’s the banks
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INTRODUCTION This is a report about the marketing 7ps issues of one of the leading fashion houses of Bangladesh‚ Ecstasy Fashion. This company is very famous for its superb quality men’s wear. Quality is the first priority of Ecstasy Fashion. From the begging to the end of this report‚ we have sort out how a company can be successful by performing 7ps marketing activity from the very beginning. HISTORY OF CATS EYE Ecstasy Fashion Accessories‚ Inc. started its operations in 1983‚ exporting
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into groups based on demographic variables including age‚gender‚ family size and life cycle. The following four variables are examples of demographic factors used in market segmentation: 1. Age : Consumer needs and wants change with age. The marketing mix may therefore need to be adapted depending on which age segment or segments are being targeted. Case Study : The lure of generation Y With a plethora of anti-ageing products flooding the market‚ catering for society’s baby boomers would appear
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Final case study Marketing Mix of Nike Products • Nike’s focus is athletic footwear and sport apparels for practicing sport as well as for every day usage. • Low labor prices because the production facilities are located close to the raw material. • Brand also offers few new products include sport balls‚ timepieces‚ eyewear‚ skates‚ bats‚ and other equipment designed for sports activities. • The most famous product categories of Nike includes: Running‚ Basketball‚ Cross-training‚ Outdoor
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people get the service through the hotel that they stay in or they can buy it directly from the gondoliers. When we talk about the nature of service we can say that it is an intangible service that the people evaluate after experience it. The marketing mix elements: Product: The core product of the service is transportation‚ which is the primary need of people. Actually this is what the customers expect to be served. On the other hand there are many supplementary products that are mutually reinforcing
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losses by destruction of property and death. It also provides capital to the society as the funds accumulated are invested in productive heads. Insurance comes under the service sector and while marketing this service due care is to be taken in quality product and customer satisfaction. While marketing the services‚ it is also pertinent that they think about the innovative promotional measures. It is not sufficient that you perform well but it is also important that you let others know about the
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Demographic‚ Political‚ Economic and social-Culture environment. The second phase of the research will be conducted base on the primary research survey with the local research company in order to get the data on consumer behaviour and information on the marketing mix strategy. Unfortunately‚ the secondary data research has some weakness due to the problems related to availability‚ age of the data‚ accuracy‚ reliability and comparability of the data. Further research need to carry out so the decision can
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