Sri Lanka Institute of Information Technology Strategic Brand Extensions Project Proposal Business Project 2012 Submitted by: 1. BM11783336– Pasan ganegama 2. BM11783268– Randika Geeganage 3. BM11784258– Sajith Chinthaka 4. BM11783954– Sahan Chathuranga 5. BM11775270– Amila Weerakoon Submitted to: Ms.Chathurini Kumarapperuma .......................................... Mrs. Mano Weligodapola Supervisor ’s Signature 2012.08.04 Executive Summary The
Premium Marketing
2009). RNC started a websites like “MeetBarackObama” and “CanWeAsk” to highlight alleged flaws and push users to ask crucial question to him (Iyer & Purkayastha‚ 2009). Critically analyse‚ through the application of relevant theory‚ the use of IMC within the Barack Obama campaign. Information Technology changed the practice of marketing communications by intensifying the toolkit used to create‚ implement and deliver the message (Schultz
Premium Barack Obama United States presidential election, 2008 Political campaign
About us * Ramya Holdings incorporated in 1987 and commenced operations in 1988 as Ramya Apparels (Pvt.) ltd. The company emerged as a manufacture and exporter of apparels to USA and EU markets. * To diversify into the Horticulture sector‚ Ramya Horticulture (Pvt.) Ltd was incorporated in 1998 operating Walpita Nursery and raised its arm to Ambewela and Wellawa Nurseries in 2000 and 2002 respectively. * As a result of re-structuring of operations‚ Trendywear (Pvt.) Ltd. was formed
Premium Sri Lanka
The Holding Environment By David Wasdell A critical analysis of D.W. Winnicott’s papers in ‘The Maturational Processes and the Facilitating Environment’‚ with particular attention to Winnicott’s thesis that anxiety originates in the breakdown of the post-natal holding environment. Produced By: Meridian Programme‚ Meridian House‚ 115 Poplar High Street‚ London E14 0AE‚ Hosted By: Unit for Research into Changing Institutions (URCHIN)‚ charity reg. no. 284542 Web-site: www.meridian
Premium Environment Psychosis Psychology
Examination of IMC in B2B (1) Summarize this article: The focus of this article is IMC (integrated marketing communication)‚ which is a communication attempt that uses one consistent message to reach a diverse audience. This article also attempts to establish an understanding of IMC and its boundaries. Focus of IMC has mainly been seen in B2C markets but it is becoming visible that small B2B firms find this concept necessary for cost savings. A narrow perspective of IMC was defined by Phelps
Premium Marketing
Holding Therapy What is Holding Therapy? Holding therapy was developed by Dr. Martha Welch in the late 1970s. Dr. Welch was a psychiatrist in New York who began using it with children with autism. Later‚ she outlined her form of therapy in a book titled‚ Holding Time (Welch‚ 1988). Originally‚ Dr. Welch discovered holding therapy with autistic children. Later‚ however‚ she began using this therapy with typical children as well and‚ in her opinion‚ discovered equally satisfying results
Premium Psychology Psychotherapy Therapy
ON: - STOCK MARKET AND MARKET PERFORMANCES OF HIGH AND LOW CASH HOLDING FIRMS. Prepared By Pranshu Singh 12010221059 Submitted to: - Prof. Naveen Kumar INTRODUCTION Stock market performance in high and low cash holding firm depends on the determinants of corporate cash holdings that have occupied a central place in corporate finance literature. Cash holding‚ according to Gill and Shah (2012) is defined as cash in hand or
Premium Finance Corporate finance Investment
strategy use‚ builds fluency‚ enlarges vocabulary‚ and builds knowledge of the world. And so we are given a task to read Filipino fiction books. There is a range of choice of books that were given to us and I choose the book of F. Sionil Jose‚ entitled Tree. Francisco Sionil Jose or simply known as F. Sionil Jose‚ he is one of the most prominent authors of literary books in the Philippines; he created a lot of books that tackled the different issues such as domination‚ deliverance‚ compassion‚ social
Premium
Holding a grudge: Don’t do it. To every human being out there‚ my advice to you would be to never hold a grudge. Just hold the memory‚ so you won’t make that mistake again. It’s so pointless to stay angry with someone‚ it’s a waste of energy‚ move on and be happy. Being happy is so much better and easier than staying mad or frustrated with someone. You should always do what makes you happy and excited. Rather than hold a grudge and make yourself miserable. Happy or angry or whatever
Premium 2007 singles American films Anger
IMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or reinforce customers’ attitudes 3) Stimulate some kind of response or action 4) Stimulate the interactivity that helps build brand relationships The IMC Creative Brief is based on these mandates and how they relate to the brand decision-making process. 1 Creating Brand Value for a Biscuit 2 Brand Message Strategy Development The fourth step in the IMC planning process is developing message strategies
Premium Marketing Brand Advertising