IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
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Extending Pathways Temasek Review 2012 Extending Pathways Temasek was born barely a decade after Singapore’s independence. There were no models to emulate‚ no pathways to follow. We knew only that we must stay relevant to survive‚ and build for the next generation. We learnt and reinvented ourselves over the years‚ always seeking to understand‚ quietly working to deliver results‚ even as we stepped into the unknown. Sometimes‚ we wandered into cul-de-sacs. At other times‚ we paid the price
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CRITICAL ANALYSIS OF AN IMC CAMPAIGN: SKITTLE’S DAZZLE THE RAINBOW CAMPAIGN The campaign * Embracing alternative product uses and taking in to the next level‚ Skittles rolls out its social media marketing campaign: “Dazzle the Rainbow” in October 2010.Dazzle the Rainbow is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy. * It was a 24 hour live streaming response campaign that features David Phoenix‚ a man who says he “can
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Marketing case: Banyan Tree: Branding the Intangible 1. Tasks: - Read attached document about BTHL - Describe marketing strategy of BTHL - Describe key success factors (KSF) of BTHL - Critically evaluate whether BTHL can transfer its KSFs to new markets as it expands both in Asia and in other parts of the world. 2. Max number of words: 2000 3. Deadline: 31.1.2013 The BHTL’ strategy primarily consists of a high quality service resort‚ building a strong brand to maintain a sustainable
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Threat of New Competition & Intensity of Competitive Rivalry Domestic competitors: According to exhibit one in the case‚ firecrackers and fireworks total revenue in China increased 36.01 percent from 2007 to 2009. As the hometown of firecrackers and fireworks in China‚ Liuyang naturally had increased revenue in firecrackers and fireworks. The revenue went up 68.33 percent from 750‚000‚000 USD to 1‚262‚500‚000 USD. Moreover‚ fireworks industry is a low- technology and traditional industry. The
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countries worldwide. It has offline stores as well as a 24-hour online store. Sephora in China: 1. A brand new way of shopping for cosmetic products. 2. Competition with traditional counter departments in department stores and online stores. 3. Low awareness. 4. Potential market. 5. Marketing Objective: Develop Chinese market and bring new beauty concept by creating a relaxing and pleasing shopping environment for customers. Target Consumers: 1. High-income ladies pursuing
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Term Paper[pic] on IMC Analysis of Robi April 26‚ 2010 Principal of IMC Analysis on Advertisement Principal of Marketing(MKT-101) Prepare For: Kashfia Ahamed Lecturer Department of Business Administration Prepared By: Faqurel Hasan 2009-1-10-299 Arifur Rahman Khan. 2009-1-10-145 Sifat Ahsan 2009-1-10-062 Md.Shariful Islam 2009-1-10-154 Fayaz 2009-1-10-150
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Online IMC - A brief The study starts from the premise that the specific characteristics of the internet transform the application of IMC principles from an alternative option to an absolute requirement Integrated marketing communication – the evolution of a concept The IMC approach has received almost instant recognition at the end of the 1990s‚ as a result of the existing trends to reduce the budget allocated to mass advertising campaigns and to concentrate on segmented or personalised communication
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Under Armour is a great example of IMC and its message is clear. It’s a brand for the under dog and the person that has to put in twice as much effort to get the job done. They have strategically chosen which athletes to sponsor like Steph Curry and The Rock. One of the those reasons I believe is because these athletes show the hard work that they put in everyday in the gym. On their Instagram they have a picture of a woman leaving her home in her gym cloths and a message on her mirror says "no shortcuts"
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longstanding commitment to thousands of peoples lifestyles for over a century and a half. Right from its origins as a trunkmaker‚ Louis Vuitton has always been a trendsetter‚ progressively developing a range of luxury products consistent with the brand ’s values. This creativity entered an exciting new realm in 1998 when Mark Jacobs joined the firm as the Artistic Director. The French origin of Louis Vuitton swiftly became an international enterprise‚ opening it ’s first store in England over a
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