REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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Determinants of Corporate Cash Holdings C. Hobma‚ S. Labitzke‚ M. Munsterhuis‚ L. Zwols March 24‚ 2011 This paper examines what determinants explain corporate cash holdings of 1078 US rms listed on the New York Stock Exchange (NYSE) for the period January 1990 till December 2007. Using regression analysis with panel data we show that our ndings are in line with previous literature. Consistent with the trade o theory‚ we found a signi cant positive relationship between rms’ investment opportunities
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Gordon’s growth model to determine the fair value of Esprit Holdings Ltd. Gordon’s growth value is chosen because it uses data that can be easily found or calculated with little chance of error. Assumptions 1. Dividend growth rate is constant 2. Return on equity is constant and sustainable 3. Forecasted dividend is accurate 4. There is market stability 5. Historical data is reasonable predictor of future returns Valuation Esprit Holdings Ltd 0330.HK (Hong Kong) All data taken from Esprit’s 2007
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Porters 5 Forces Model is a valuable tool in evaluating the condition of the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry‚ it is undeniable that with the CEO’s guidance‚ Sam Su‚ the growth that they have accomplished over the years is exponential. This growth is due to the fact that Su looks at the bigger picture‚ imaging what he wants the company to be like in five to ten years‚ and making
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the Role and Relevance of the Wine Brand in the Creation of Value in the Wine Industry Abstract This essay will first of all discuss the definition or content of brand and wine brand‚ then clarity values that it can be created. Next‚ the essay will cover the function of wine brand or how it achieves creating value. Finally‚ the importance of position of wine brand in value creation will be discussed. Key words brand‚ brand value ‚brand equity‚ value creation‚ wine industry Table of Contents
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Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant
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Corporation: Managing a High Growth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality‚ starting by the quality of the whole bean‚ the freshly roasted gourmet beans‚ its packaging‚ transportation‚ until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a “complete
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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define a good education? In “The Education of Little Tree” by Forrest Carter‚ it may be said that the title character‚ Little Tree‚ is not getting a good education because he does not attend school. Neither of his grandparents‚ with whom he lives‚ have a formal education; the only academic lessons he receives encompass learning 5 dictionary words per week and occasionally practicing basic arithmetic. However‚ it can be argued that Little Tree is in fact receiving the best education possible. The
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| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
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