Challenges…………….……………………………………………………….. Page 14 5.0 Campaign Objectives………….……………………………………………………….. Page 15 5.1 Campaign Selling Idea………...……………………………………………………….. Page 16 6.0 IMC Tools I……………………………………………………………………..............Page 17 7.0 IMC Tools II…………………………………………………………………………… Page 18 7.0 IMC Tools III…………………………………………………………………………... Page 19 7.0 IMC Tools IV ………………………………………………………………………….. Page 20 8.0 Evaluation Methods…………………………………...……………………………….. Page 20 References……..…………………………………………………………………………… Page 21
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Plan for CoverGirl Cosmetics. CoverGirl is a brand of cosmetics for women of all ages. This brand is owned by Proctor and Gamble. CoverGirl products are promoted in various ways and all the promotional strategies has one unified message‚ “Easy Breezy Beautiful…CoverGirl”. When one hears this phrase‚ or even the words “easy‚ breezy‚ beautiful” said together‚ one automatically thinks of CoverGirl. This is only because CoverGirl has promoted its brand in a very effective way by using the words very
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known about this famous brand. Its target customers are young‚ fashionable women with higher income‚ who can be either a young graduates‚ singers‚ actresses or even a full-time employees who love to be unique and trendy by dressing up. Offering to the market the most up-to-date fashion pieces‚ Topshop positions itself with the unique high street style collection range from clothing‚ accessories and shoes. Though its price is not low‚ Topshop is still relatively an affordable brand especially for the
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The Brand The brand I have chosen is PowerAde. PowerAde is a sports drink targeted at people with active lifestyles‚ and is designed to enhance performance. PowerAde is a good example of an IMC campaign‚ as it uses many different channels to communicate its brand‚ and it integrates these very effectively. PowerAde is a well established brand with a strong customer base. This is a testament to their successful IMC campaigns which incorporate TV media advertising ‚ endorsement strategies PR and
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Industry Background The automotive industry in Canada is currently the ninth largest auto producer in the world‚ and is the biggest contributor for Canada’s GDP. Over 550‚000 jobs in Canada are formed from the $19.4 billion dollar industry. Automotive vehicles are a necessary part of most individual’s lives‚ and are used for work or/and pleasure. Vehicle assemblers in Canada are highly competitive and account for 3.7% of the world total population. With roughly 68.6 million units and a surplus
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9 5. Behavioral Sequence Model 10 5.1 Target Audience 11 5.2 Segmentation Approach 12 6. Current Marketing Mix Analysis 13 7. Marketing Objectives 15 8. Communication Objectives 16 8.1 Hierarchy of Effects 16 9. Promotional Budget 18 10. IMC media plan (1st May 2010-30th November 2010) 19 10.1 Newspaper Advertisement 21 10.2 Television Commercial (TVC) 22 10.3 Radio Advertisement 23 10.4 Email Advertising 23 10.5 Mobile Phone Service (SMS) 24 10.6 Out-of-Home Advertising (OOH):
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PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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Marketing Communications Report and Critique Of Royal Castle Brand Management Research any firm local or foreign and present a report and critique of their marketing communications on Managing a Brand Your report and critique should be in between 800 and 1000 words. Paper topics: - An overview of the company. - Basic products and services offered - Report and critique of marketing communications utilized [pic] Table of Contents 1
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to have brand equity amongst its customers‚ for that they undertake a future program based on the pass and actual actions. The promotional program situation is analyzed based on the internal and external factor which influences Esprit to achieve its objectives. Internal Analysis evaluates the promotional department in term of their planning‚ implementing‚ and managing certain areas of the promotional programs such as: public relation‚ and advertising in order to boost of the company brand image.
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| GNC Holdings‚ Inc. | Operations/Supply Chain Management Overview and Analysis | | | | | | Executive Summary Background: GNC was founded by David Shakarian in 1960s‚ and specialized in yogurt and other healthy food such as honey‚ grains‚ and “healthy sandwiches”. Due to increasing demand‚ GNC expanded stores throughout the United States during the 1970s. However‚ the emergence of other competitors in the external environment and poor management internally lead to a difficult
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