Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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constitutions morality or ethics in the first place. In this case‚ Ballistico is a professor who is conducting a research and has come to some new findings. According to his professions‚ he should be honest and objective to his research and it is his responsibility publishes the results as what it originally was to enable the public have a correct understanding of what is happening. It would obey his professional standard if he did not publish the result. However‚ on the other hand‚ he was involved in a
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CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions‚ balancing the needs of stakeholder with their need to make profit. A company’s stakeholders are all those who are influenced by and can influence a company’s decisions and action‚ both locally and globally. Business
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Social Report is now essential for business Introduction The corporate social responsibility (CSR) reports are used in annual report of the company; expressing how caring they have been over the last financial and how they intend to continue to be in the future. One of the most significant corporate trends of the last decade is the rapid growth in activities associated to corporate social responsibility (CSR). According to Business for Social Responsibility (BSR)‚ CSR is defined as “achieving
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES COLLEGE OF ACCOUNTANCY STA. MESA‚ MANILA CORPORATE SOCIAL RESPONSIBILITY AND GOOD GOVERNANCE NORTHERN CEMENT CORPORATION Group 5 Bergonia‚ Noel A. Labiste‚ Janet T. Manarang‚ Shalla Marie C. Maestrecampo‚ Diana A. Miguel‚ Sherelyn A. Mora‚ Angelina G. Rance‚ Sarah Jane M. BSA H 3-2D PROF. GLORIA TOLENTINO-BAYSA PUP‚ CoA INTRODUCTION One of the important components in constructing a house is cement. It binds the materials to build houses
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Social and environmental responsibility 1. Dominos Pizza They consider an impact on the environment‚ employees‚ the communities in which they operate and all other stakeholders in everything they do. They continued to support two corporate charities –Special Olympics Great Britain (SOGB) in the UK and Barretstown in the Republic of Ireland. In 2011 They donated £25‚000 to SOGB and €15‚000 to Barretstown in the Republic of Ireland. Domino’s is an equal opportunities employer and is committed
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Corporate Governance Emerald Article: Corporate socialresponsibility and labor turnover Donald F. Vitaliano Article information: To cite this document: Donald F. Vitaliano‚ (2010)‚"Corporate social responsibility and labor turnover"‚ Corporate Governance‚ Vol. 10 Iss: 5 pp. 563 - 573 Permanent link to this document: http://dx.doi.org/10.1108/14720701011085544 Downloaded on: 09-11-2012 References: This document contains references to 22 other documents Citations: This document has been cited
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Corporate social responsibility(CSR) is the corporation ’s way of giving back to the community. This research paper will discuss and analyze the benefits and problems of corporate social responsibility to see if the community is really benefiting from it or if it is just one of those things the corporation has to do to get credit on their tax return or as check mark. This paper will also discuss the incentives for company to engage in CSR ‚how consumers responds to CSR and their expectations from
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CORPORATE SOCIAL RESPONSIBILITY The term social responsibility means different things to different people. Generally‚ corporate social responsibility is the obligation to take action that protects and improves the welfare of society as whole as well as organizational interests. According to the concept of corporate social responsibility‚ a manager must strive to achieve both organizational and societal goals. Current perspectives regarding the fundamentals of social responsibility of businesses
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