The Marketing Mix (4p’s) The marketing mix consists of Product‚ Price‚ Place and Promotion strategies that a firm uses to help them reach their objectives. The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other. PRODUCT STRATEGIES When an organization introduces a product into a market they must ask themselves
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marketing mix analysis. In terms of the marketing mix‚ as an important concept in the subject of business studies‚ it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product‚ price‚ promotion and place” (Marcousé and Surridge et al.‚ 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool‚ and it is possible that business will fail if the marketing mix is not correct
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BSBMKG502B - ESTABLISH AND ADJUST THE MARKETING MIX Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream‚ which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in‚ and to the immediate competitors? Ans. We have
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1. THE BER TREE Ber (Ziziphus mauritiana) is an economically important tropical fruit tree‚ which is grown all over the drier parts of the Indian subcontinent‚ Africa and northern Australia for its fresh fruits. It is a particularly good tree to grow in dry regions‚ because it can withstand long periods of drought. It has a long taproot and can withstand high temperatures during the summer. Ber is a multipurpose tree (see Appendix 1). The fruit is the most well-known and used product from the
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Nike Promotional Campaign Table of Contents Target Market Description…………………………..3 Decision Making Process…………………………...3/4 External and Internal Influences…………………….5/6 Final Campaign and Justification……………………6/7 Graphs of Survey Results……………………………8/9 Target Market Decision: Over the course of the last twenty to twenty five years‚ Nike has made a clear focus on to which it wants to market their products for‚ as well as to whom they want to buy the products. It is clear by
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ST ANDREW’S JUNIOR COLLEGE H1 ECONOMICS (8819) JC1 Promotional Examinations Revision Package 2011 Contents Section A: Case Studies 1. 2007 TPJC Prelims H1 Paper CSQ1: China’s Water Woes 2. 2007 GCE A-Level Paper H1 CSQ1: International Tourism (covered in Lecture) 3. 2008 CJC Prelims H1 Paper CSQ1: The Illegal Drug Market 4. 2009 RVHS Year 5 End of Year Exams Paper CSQ1: Challenges of the Agricultural Sector Section B: Essays 1. 2006 SAJC H1 Final Exams: Application of Demand and Supply
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criteria‚ the learner is able to: P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the
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CADBURYS PROMOTIONAL SRATEGIES Cadbury India Limited (CIL)‚ a part of the Cadbury Schweppes Group‚ is India’s leading confectionary manufacturer. Cadbury’s Dairy Milk‚ 5 Star‚ Éclairs‚ Perk and Gems are the largest selling brands in their segments. CIL is estimated to have a 65 percent share of the Indian chocolate market. The Indian chocolate market is estimated to be worth Rs. 3.2 billion‚ with an annual growth rate of 10 percent. Per Capita Consumption levels are very low in India‚ as compared
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Questionnaire Name : Age : 18-30 ο 30-40 ο Above 40 ο Profession : Income : 3000-5000 ο 5000-7500 ο 7500-10000 ο 10000-15000 ο Above 15000 ο 1. Have you heard about the brand Grasim/Grasim Suiting? Yes ο No ο 2. Have you ever seen the Advertisement of Grasim ? Yes ο No ο 3. Where did you saw the Advertisement On T.V. ο In Magazine ο Hoarding ο Others ο 4. Does it provides the sufficient information about the product you needed ? Yes ο No ο Partially ο 5. Can you recall the content
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Environmental Management………………………………………………..8 2.5 SWOT Analysis…………………………………………………………….9 Task 3…………………………………………………………………………..11 3.1 Traditional and extended marketing mix…………………………………..11 3.2 Prospect and Concept of marketing………………………………………..12 Task 4……………………………………………………………………..……14 4.1 The Extended Marketing mix(7Ps)………………………………………...14 4.2 Tesco Pestle Analysis……………………………………………………...16 References…………………………………………………………17 Task 1 1.1 Introduction:
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