Study #1: Golden Global Award Case Study #1: Golden Global Award Eye candy Coralius Cosmetics is a global cosmetics manufacturer with annual revenues of $1.1 billion. Its brand of eyeliner‚ mascara and eye shadow is widely recognized in over 75 countries. Headquarters are in Los Angeles. In the past‚ Coralius has successfully relied on its country managers to create local advertising and promotion initiatives for its cosmetics. Take one The executive vice president and global marketing officer
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A FRAMEWORK FOR THE ADOPTION OF RAPID PROTOTYPING FOR SMEs: FROM STRATEGIC TO OPERATIONAL Rapidly changing global markets‚ unprecedented increase in product flexibility requirements and shorter product life cycles require more efficient technologies that can help reduce the time to market‚ which is considered to be a crucial factor to survive in today’s highly volatile market conditions. Rapid prototyping technology (RPT) has the potential to make remarkable reductions in the product development
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Sustainability Consulting – Key Trends 2012 By David Sherry By David Sherry Tables of Contents Sustainability Consultancy Pg 2 The Wave of Green IT Pg 3 Shareholder Activism Pg 4 Supply Chain Transparency Pg 6 Employee Engagement Pg 8 Water risks becoming a new reality Pg 10 What is next? Pg 11 Bibliography Pg 13 Sustainability Consulting “There is sufficiency in the world for man’s need but not for man’s greed” Mohanda K Gandhi M anagement consultants occupy
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Sustainability is a word that we have been hearing a lot in the recent years‚ but do we actually know what does it mean? More importantly‚ do we know how to achieve sustainability or be sustainable? And what are the consequences of being or not being sustainable? These are all questions we have to know their answers in order to preserve what we already have for future generations. Sustainability has many definitions and it depend on how the person defines it. To me‚ sustainability is the action
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HOW HAVAINAS BECAME A GLOBAL BRAND 1) What are the needs and wants associated with Havaianas’ marketing strategy? The first want is to be a basic holiday sandal that everybody has to have . That’s why it’s important to keep the same price‚ in this way everybody is able to buy it. Thay also want to be considerate as a sandal which can be wear in all circumstances. One of needs is to stay the sandal’s reference in Brazil but also all over the world. That’s why to show celebrities wearing the
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ITC and Sustainability 11/19/2012 Ramaiah Institute of Management Teena Lawrence PA1236 PGPM+MBA (UOM) Abstract: ITC is a major Indian heterogeneous market or business with a diversification in the fields such as paperboards‚ packaging‚ apparel‚ foods‚ hotels‚ Information technology and tobacco products. The triple bottom lines encompassing economic‚ social and environmental parameters have said to be achieved by the company. The sustainable initiatives taken by the company have been indeed
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Marketing case: Banyan Tree: Branding the Intangible 1. Tasks: - Read attached document about BTHL - Describe marketing strategy of BTHL - Describe key success factors (KSF) of BTHL - Critically evaluate whether BTHL can transfer its KSFs to new markets as it expands both in Asia and in other parts of the world. 2. Max number of words: 2000 3. Deadline: 31.1.2013 The BHTL’ strategy primarily consists of a high quality service resort‚ building a strong brand to maintain a sustainable
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Sustainability Describe six different features of the natural environment that must be considered at the planning stage of a project. Water Quality: Water for human consumption is extracted from our local reservoirs‚ rivers and boreholes. It needs to be treated to be made potable water. It is then distributed from a system of pipes across the UK. Water cannot contain any form of bacteria as this would affect people health. This is why it’s important to protect local reservoirs‚ rivers and boleshole
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13 Tourism: Analysis of a Global Phenomenon from a Perspective of Sustainability Juan Ignacio Pulido-Fernández and Yaiza López-Sánchez University of Jaén Spain 1. Introduction Many international institutions have highlighted the importance of tourism as a motor of social transformation and a instrument for promoting economic development (OECD‚ 2009; UNWTO‚ 2005; WTTC‚ 2005). Its potential for growth is considered to be such that‚ at a horizon of no more than ten years‚ tourism is expected to
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Globalization & Sustainable Development Globalization allows the creation of additional value and increase efficiencies for national economies. In essence‚ this model aims at promoting productivity‚ connectivity‚ and specialization. However‚ global trade focuses on the economic wellbeing of nations in isolation of the environments they operate in. This stems from the fact that globalization rests on the views of capitalism; a system that calls for free market trade. This view of development
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