HOW SMALL BUSINESS BUIDS RELATIONSHIP WITH its CUSTOMERs – A CASE OF TOP CURLS BEAUTY SALON- ACCRA‚ GHANA. Introduction According to Gronroos (1997)‚ marketing in relational terms means “To establish‚ maintain and enhance relationships with customers and other partners‚ at a profit so that the objectives of the parties involved are met. This is achieved by mutual exchange and fulfillment of promises”. As to whether a business will profitably benefit from investing in relationship with its
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Build top of the line consumers’ awareness. · Creating a personality of the brand. Besides having these general objectives‚ the advertising objectives are set avoiding to the advertising strategy for each product‚ e.g. Sunsilk advertising objectives since it was being re-launched were: · To increase the usage. · Conditioning benefits. · Makes the hair appear clean and shiny. · Imparts a feeling of freshness-due to fragrance. · Easy to manage‚ silky‚ soft hair. · Unique shampoo for every
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Question 1 : Evaluate product innovation at Gillette throughout its history. Gillette has invented the first safety razor with disposable blades in year 1901 which is one of the new-to-the-world products. This safety razor serves as a basic product‚ for the market segment of men who shave regularly‚ providing them high quality shaving experience. The safety razor differentiates itself from the razor used at that period of time-- the straight razor with an open blade‚ with its cover over the two
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Fashion Stylist Fashion is a factor in this world‚ without it there simply wouldn’t be life. When one thinks of “fashion‚” the first thing that probably pops into mind is clothing. Yet fashion is clothing‚ it is also so much more than that. Fashion is how people choose to live their lives‚ how people express themselves; it is the outward expression of a new idea‚ which is how business thrives. The business of fashion begins with one single idea; the idea can be something as random and spontaneous
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project cycle time is running higher than your targeted rate‚ then it is time for you‚ as a Lean Six Sigma professional‚ to take a look in the mirror and improve your capability to execute projects in a timely fashion”. (Lankey‚ 2012‚ Para. 1) A barber must improve his or her cycle time by efficiently applying hair artistry to a customer in a timely manner. The cycle-time improvement process will include: 1. Assisting each customer in order as they enter the building. 2. Clients who are not being
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for Bass Pro Shops Top Managers Training and Development Final paper Bass Pro Shop Company Overview Bass Pro Shop (Outdoor World) is a private retailer known of selling hunting‚ fishing and camping gear related to all outdoor and recreational activities that started in Missouri in 1972. By 1974‚ Bass Pro Shops became very popular and its first catalog first was mailed out. Soon‚ it became the world’s largest mail order sporting goods store. Around 1995‚ Bass Pro Shops Sportsman’s
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the 1960 film "Little Shop of Horrors"‚ the main character‚ Seymour acquires a strange plant‚ which‚ we find out later‚ talks‚ lives off blood and eats people. The main idea of this film is when you try to please everyone without regard to yourself you end up loosing yourself. The other characters in the story revolve around Seymour and this bizarre plant. He names the plant after his crush Audrey‚ who is an assistant in the flower shop where he works. The owner of the shop‚ Mr. Mushnick‚ is a greedy
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The wella brand We unite people who are passionate about hair‚ in the quest for moments of hair triumph. For us‚ it ’s all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate‚ inspire and enable what we call moments of hair triumph - every day. Professional hair is our reason to be‚ the stylist our creator‚ and the consumer our muse. With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise
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Business Communication Trend Demetrius Perrin XCOM/285 June 15‚ 2014 Suzanne Delger Business communication plays a vital role in my day-to-day work activities as a hairstylist in someone else’s salon. For the most part‚ I use electronic communicating options like the smartphone‚ multimedia messages‚ email‚ and instant messages. Communicating effectively with my clientele by keeping these lines of communication open is what I depend
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Analyse the effectiveness of oral and written communications in the hairdressing salon. Memo The memo was well written and it was conveying a professional image for the salon. It goes right to the point and easy to read. It doesn’t take to much time to read it because it’s written in few details. You can receives it from any were as long as you have your memo with you. The memo is fast it doesn’t take more than five minutes for somebody to receive it if it is sent by email. A manager can send
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