In 1956‚ Ruth Handler‚ an American businesswoman‚ was vacationing in Switzerland when she came across Bild Lilli‚ a doll that‚ unlike popular baby dolls at the time‚ had long‚ shapely legs and wore heavy makeup. Lilli‚ in fact‚ was based on a prostitute in a postwar German cartoon‚ but Handler was inspired. She bought three Lilli dolls‚ returned to California and in 1959 created the world ’s first Barbie doll (Lowen). Since her debut in 1959‚ over one billion Barbie dolls have been sold worldwide
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time; its customs‚ its arts‚ and its conveniences or socially inherited artifacts. Over the years‚ arts have transformed many areas‚ such as; visual art‚ literature‚ music‚ theatre‚ film‚ dance‚ etc. Two very important Caribbean icons will be discussed in this piece. These icons are Antiguan Heather Doram and Trinidadian Beryl McBurnie. “If art is to nourish the roots of our culture‚ society must set the artist free to follow his vision wherever it takes him.” -John F. Kennedy Heather Doram is a renowned
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Barbie: Should the Doll be Modified? Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Sidebottom 1 Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Barbie: Should the Doll be Modified? Since Barbie was first launched by Mattel in 1959 over 10 million have been sold. “Somewhere in the world‚ a Barbie is sold ever half-second”(Dittmar‚ Halliwell‚ and Ive). Out of all Mattel profits‚ Barbie makes up approximately
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The rebozo is a symbol that connects us to our ancestors and culture. Even though a physical and cultural border may separate the two‚ their histories remain tightly woven together. From an object devoid of history to an object filled with history‚ the rebozo reveals how different strands come together to make a complex web of identity (Cisneros). Originating in Persia and India‚ the Mexican “rebozo” was introduced to the Spanish during the Moorish conquest of Spain‚ and then brought to Mexico
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CASE 4-2 BARBIE: GROWING PAINS AS THE AMERICAN GIRL GOES GLOBAL a. CASE SUMMARY Nowadays‚ Barbie has become much more cosmopolitan. But some new toy fashion trends spell trouble for Mattel‚ which depends on Barbie for about 20 percent of its annual sales. However‚ Although Barbie has been successfully adapted to cultural differences in the U.S.‚ the opportunities for international growth come with formidable challenges. Now besides the U.S. market‚ Barbie has been successfully entered into Europe
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4-page paper: Case study of Global Marketing Barbie: Growing Pains as the American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Does management demonstrate that it understands and embraces the needs to “think global and act local”? Mattel’s success should be attributed to its representation of American culture‚ and its Curated Consumption of its products‚ for example: when parents buy a Barbie doll to the children‚ it is easily acceptable
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Antigone as a Feminist Icon Male authority is a dominant theme in Sophocles’ “Antigone.” Men occupied the land‚ ruled the towns and assigned the women duties to perform. Antigone‚ however‚ believed that she was just as strong as the men who ruled society during that time‚ which led to her downfall. The goal of the feminist movement has generally been to seek equality between the sexes. Through the women’s movement‚ women have won the right to vote‚ and can now compete for traditionally male
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Barbie has been an iconic toy since its introduction in the 1959 Toy Fair in New York. Quickly almost every little girl in American had to have one. Barbie went from a simple plastic toy to a role model and why wouldn’t she be? Barbie has had 130 jobs‚ ran for president 5 times‚ rides in a little pink corvette‚ and left Ken over 10 years ago but‚ she also has an eating disorder. Barbie’s waist‚ neck‚ and chest measurements are so disproportional that if she were a real woman she would have to‚ “crawl
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Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959‚ Barbie has grown into a global cultural phenomena. From just one female doll‚ the Barbie family has grown and includes over 38 friends and relatives. There are now dolls that represent multiple ethnicities‚ males‚ different age groups‚ different abilities‚ different lifestyles‚ etc. All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality Quality has
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her “childhood” playing with Barbie dolls with her little sister‚ Jennie. I think little girls playing with Barbie dolls are trying to grow up‚ because Barbie is a young adult and has a fully developed body‚ wears makeup‚ and drives. She also engages in many different careers‚ making her a role model to young girls. I think Nichole playing with Barbie dolls symbolizes her growing up‚ as ironic as that is. Barbie’s Debut Barbie was introduced in 1959 at the American Toy Fair in NYC. She was invented
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