Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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Generation M- film on Thursday Essay of Analysis: A response to class videos. * Summarize the analysis by the commentator. What does s/he look at or focus on most? * Which parts are observations or data and which parts are hypothesis or conclusion? * What is not included in the analysis — what else could have been included? * What would you like to ask or tell the commentator? Generation M shows how women are shown on television‚ it talks about the idealized beauty
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In "Body-Image Pressure Increasingly Affects Boys" by Jamie Santa Cruz‚ the author argues that cultural ideals are becoming an equal opportunity anxiety-inducer‚ and eating disorders are increasingly common in men‚ but the symptoms in men and women don’t look the same. Statistically speaking‚ Santa Cruz states that 18 percent of boys are highly concerned about their weight and physique (1). Which causes young men to partake in activities that aren’t necessarily good for their body‚ such as becoming
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Future: Gender Identity Revealed Blonde hair‚ blue eyes‚ long legs‚ the perfect 10; Barbie. Barbie was the top selling doll for girl’s ages seven to thirteen from 1959 to 2006. This fashion diva has gone to Hawaii‚ has many different looks‚ a mansion‚ and a number of different vehicles. While Barbie has everything she could ever want‚ what does she teach our children? Little girls want to be perfect‚ like Barbie‚ a nearly unachievable goal. It lowers their self-worth and sets unrealistic standards
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Mattel giveup on Barbie and accept the fact that the brand will never regain its former sales status? Explain. Although Barbie remains a blockbuster by any standard‚ Barbie’s popularity has slipped over the past decade. There were two major reasons for Barbie’s sales decline. First‚ the changing lifestyles of young girls are a concern for Mattel. Many young girls prefer to spend time with music‚ movies‚ or the Internet than play with traditional toys like dolls. Second‚ Barbie has suffered at
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body type. In addition‚ many girls feel the need to fit into the mold instead of being there true unique selves. Single individuals are different in their own way‚ however the media has drilled it into every girls mind‚ and they must have a Barbie doll figure in order to be happy. In today’s world‚ young women are constantly under the impression that they have to fit the current definition in order to fit in with society so men can recognize them. The mass media establishes ideological standards
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Question One: Do manufacturers of products for children have special responsibilities to consumers and society? What are these responsibilities and how well has Mattel met them? Provide evidence of Mattel’s strengths and weaknesses in this area. Yes. As Mattel’s products are designed primarily for children‚ it must be sensitive to societal concerns about children’s rights. Strengths Responsibility towards the community * Mattel recognizes international environment‚ different legal systems
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Cultural Identity Barbie‚ a worldwide viral doll known for her interest in adult-fashioned roles‚ indirectly constitutes the way American girls should grow up to be. With the creation of this doll came the thirst and need to sell it. Therefore‚ just one version of the Barbie doll is not sufficient. Mattel Inc.‚ famous for its numerous toy creations yet infamous for its many controversies‚ has made Barbie’s boyfriend‚ sister‚ cousin and even her dog. Consequently‚ Mattel created Barbie collectibles that
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Sam Crisci 9/19/12 English 122 With constant pressure placed upon the shoulders of fashion designers‚ the competition and strive to create new trends will never fade. The media is a popular source that displays the most up to date trends‚ catching many people’s attention. It is a way of influencing each individual to create their own unique style based off the current trend. Depending upon the season‚ each trend is fit to camouflage into the colors and ideal appearance for that specific type
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“As a little girl‚ I spent countless hours playing with my Barbie dolls‚ even designing and sewing one-of-a-kind outfits for the doll. I guess you could say Barbie gave me my start as a designer.” Santa Claus is anyone who loves another and seeks to make them happy; who gives himself by thought or word or deed in every gift that he bestows; who shares his joys with those who are sad; whose hand is never closed against the needy; whose arm is ever outstretched to aid the week; whose sympathy
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