BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model‚” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because she was
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Exhibit 1 Selected Operating Projections for Match My Doll Clothing Line Expansion 2010 Revenue Revenue Growth Production Costs Fixed Production Expense (excl depreciation) Variable Production Costs Depreciation Total Production Costs Selling‚ General & Administrative Total Operating Expenses Operating Profit 2011 4‚500.00 2012 6‚860.00 52.44% 0.00 1‚250.00 575.00 2‚035.00 152.20 2‚762.20 1‚155.00 575.00 3‚403.80
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distinctive concepts. Unlike previous singles‚ VIXX’s "Voodoo Doll" has its own unique charm that allows one to become immersed in its sensory details. The lyrics of “Voodoo Doll‚” by VIXX‚ reaches out and allows the audience to feel the artist’s pain as it is heard. “In the song‚ all the members become voodoo dolls to stay with the one they love and throw away all the sadness inside of them‚” Ravi‚ a member of VIXX and co-composer of “Voodoo Doll‚” states as he
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Society and Class The Great Gatsby was written by F. Scott Fitzgerald in the early part of the twentieth century. One of the most prominent themes running through the story is about society and class groups. The first and most obvious group Fitzgerald describes is the rich. However‚ for Fitzgerald and certainly his characters‚ placing the rich all in one group together would be a great mistake. For many of those of modest means‚ the rich seem to be unified by their money. However‚ Fitzgerald reveals
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Women Can Tone Arms: Toned The Arms: To women’s fitness without coming across the word "toned‚ group fitness classes‚ all claim to help women get those "toned‚ sexy arms. I wish my arms were more toned. Women feel uncomfortable using the word muscular to describe their goals. I wonder when and why the word toned took the place of bigger muscles and less body fat. Muscles can do: Muscle tone‚ or tonus‚ is what exercise scientists and fitness experts use to describe the continuous contraction
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New Heritage Doll 1. Compute the Free Cash Flows for the years 2010 to 2020 for both projects See excel File attached. Assumptions: * We assumed the required working capital in table 2 and 3 is the amount required in 2010‚ for further years we computed the WCR based on the ratio’s of minimum cash balance‚ number of days sales outstanding‚ inventory turnover and days payable outstanding (deducting the depreciation as instructed) * We assumed the SG&A and fixed production costs were project specific
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Barbie The Effect of Barbie’s in Society Research Vivian Ramos Waubonsee Community College Abstract This paper gives a brief overview of the effect of Barbie’s in today’s world. Ranging from a variety of positive and negative views that influence the women’s physical looks today. A plastic toy that has been very popular for the past fifty years has slowly found its deeper meaning. I will first give you a brief overview of how this research is mapped out. Starting with the background information
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SYNOPSIS The case study is about Haute Couture Fashion Bhd (HCF) and how it ran into trouble in early 2009. HCF was established in the 1974 with first fully equipped factory in Penang then started out as a small unlisted family business in the clothing manufacturing business. HCF has very quick established as high quality manufacturer of both men’s and women’s clothes. The case relates‚ in particular‚ to the problems currently being faced by HCF. Its new Managing Director‚ Jeffrey Cheong had just
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A Dolls House‚ Drama Analysis‚ Realism and Naturalism Topic B: Character Nora Helmer frolics about in the first act‚ behaves desperately in the second‚ and gains a stark sense of reality during the finale of Henrik Ibsen’s A Doll’s House. Ibsen was one of a few pioneers of the new theatrical movement of realism‚ and accordingly he is often called the father of modern drama. The character of Nora lives in a dream world‚ a childlike fantasy‚ where everything is perfect‚ and everything makes sense
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New Heritage Doll Case Analysis 3/29/2013 Introduction Emily Harris is the Vice president of New Heritage Doll Company’s production division. In mid-September of 2010 she was trying to decide on project proposals for the company’s capital budget meeting in October. Of the proposals presented to her‚ two of them stood out based on their innovation and ability to strengthen the division’s product lines. The first project‚ Match My Doll Clothing Line Expansion (MMDC)‚ would extend the
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