It is evident that Mattel has used poor management practices‚ in which their HR and Operations Departments have failed to ensure that employees adhere to confidentiality clauses in their employment contracts. The creation of MGA’s line of Bratz dolls and the legal battle that ensued are a direct reflection of this practice. Since 2004‚ Mattel‚ their former employee Carter
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contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry‚ John F‚ Jr; Diamond‚ Nina
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Pepto Bismal when in fact we were only in the Barbie section of the local toy store. There were hundreds of pink boxes with the 11 and ¾ inch doll in them. I was instantly brought back to my childhood and the hours that I spent playing with this timeless toy. Amazement arose because the tradition of this toy has survived for so many years. Ruth Handler a co-founder of Mattel‚ invented Barbie in 1959‚ when she noticed her daughter playing with paper dolls imagining them to be different people who
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the rights over the Bratz dolls. The reasoning behind this is that Mattel is the original individual to come up with the idea of dolls. Seeing the success of what Mattel has created through the Barbie doll; Mattel copied him in ought to follow successful routes of which he did. Without working for Mattel‚ Bryant wouldn’t of been able to come up with the idea which reveals how in fact he did actually copy him but changed the designs slightly. With Bryant also using Barbie doll parts in order to create
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guns in the boys ’ aisle‚ an ode to masculinity. Today‚ the girls ’ aisles are packed full of inhuman dolls such as Novi Star‚ an alien girl‚ and Mattel ’s Monster High Dolls‚ who more closely resemble the villain in horror films than any domestic goddess. As an employee of Toys “R” Us‚ I have witnessed the change from girls wanting the newest‚ pinkest Barbie to the latest‚ scariest Monster High Doll. The boys ’ aisle is also making a change‚ namely Nerf Guns for girls‚ Easy Bake Ovens for boys‚ and
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Australians now spend in excess of 89 hours per week or almost 80 per cent of their waking hours consuming media (who 2012). The sexualisation of girls has been a topic of interest to many over past years‚ from the 1953 creation of the Barbie doll‚ the 2001 epidemic of BRATZ dolls‚ to the controversial perfume advertisements Daisy and OH LOLA! By Marc Jacobs; enforces the representation that young females are positioned to be sexual objects. The unrealistic representations of young women as sexual objects
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“As a little girl‚ I spent countless hours playing with my Barbie dolls‚ even designing and sewing one-of-a-kind outfits for the doll. I guess you could say Barbie gave me my start as a designer.” Santa Claus is anyone who loves another and seeks to make them happy; who gives himself by thought or word or deed in every gift that he bestows; who shares his joys with those who are sad; whose hand is never closed against the needy; whose arm is ever outstretched to aid the week; whose sympathy
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1) Why has the United States brewing industry become more concentrated over the last two decades? I think that there is a couple of reason for this trend in the United States. One thing is that the consumption of beer has been slowly declining‚ in order to raise in market share‚ companies are having to think of ways to take customers away from other companies. This would lead to the rise in market share for some companies and the decrease or closer of over companies. Another risen is advertisement
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Magazine in 1991‚ the author discusses the extent to which sexism was utilized in the design and production of Barbie dolls‚ poses a question of Barbie being used as a weapon‚ and states that there are millions of women who are subliminally sure that a thirty-nine-inch bust and a twenty-three-inch waist are the epitome of lovability. Prager breaks down the design‚ noting that a man designed the doll‚ and that explains why her “breasts are so out of proportion to the rest of her body that if she were a human
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creature has the figure and the curves of a Barbie doll. Speaking of Barbie‚ it already sets an impossible goal for children‚ that they may try to accomplish their whole life. It is impossible what so ever for a woman to have a tiny head with long‚ blonde hair‚ massive breasts‚ tiny waist and stick thin legs. A man can also try to look like Ken‚ with the world’s most perfect abs and horribly sculptured legs‚ but hi efforts will be useless. The doll itself looks nice despite all of the subliminal
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