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    Mattel, Inc.: Case Study

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    Week 3 IRAC method Aug 18‚ 2014 Week 3 IRAC method Mattel‚ Inc. v. MGA Entertainment‚ Inc. Case No. 11-56357 (9th Cir. Jan. 24‚ 2013) United States Court of Appeals for the Ninth Circuit Facts This was a litigation case between Mattel‚ Inc.‚ the maker of Barbie dolls‚ and MGA Entertainment‚ Inc.‚ the maker of Bratz dolls‚ Mattel stated claims for copyright infringement and misappropriation of trade secrets‚ and MGA stated its own counterclaim misappropriation of trade secrets. The idea

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    External Environmental Analysis on PEST‚ PORTER’S FIVE ANALYSIS & SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci‚ one of the Italian high fashion luxury brand. PEST analysis‚ competitive analysis and SWOT have been used by investigators to achieve the target. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing‚ fragrances‚ accessories‚ handbags and

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    Barbie Cultural Icon

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    Barbie: Cultural Icon‚ New Age Guru or Blonde Bimbo? She’s 56 years old‚ but hasn’t aged a day; her hair hasn’t turned gray; she hasn’t gained a pound; and she’s been number one nearly all her life. It’s Barbie‚ of course. Introduced in 1959 as a teenager‚ Barbie turned 40 in 1999. Throughout her life‚ she’s enraged feminists and mothers and warmed the hearts of millions of little girls. No matter how her revile her‚ she bounces back. Initially‚ just a blonde teenager‚ Barbie has moved

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    The History of Barbie

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    Evening Informative Outline Deborah Cooper The History of Barbie and How Profitable Collecting Her Can Be Speech Goal: I want my audience to know how Barbie came to be‚ and how collecting the different types can be profitable. Introduction Hook: I’m a Barbie girl‚ in a Barbie world. Life is plastic. It’s fantastic! Credibility: My name is Debbie Cooper‚ and I am a Barbie Collector. Thesis: Knowing the history behind what you collect‚ makes it even more

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    SEK. Many mergers have happened and more changes are bound to happen. Write an essay pointing out the PEST-factors you find having a strong impact and causing these changes in the car industry. Also‚ reflect on the changes you think will happen in the years to come. 1.Introduction [1] PEST analysis is a process of checking and analyzing information relating to the environment. The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction

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    BlackBerry Limited‚ formerly known as Research In Motion Limited (RIM)‚[3][4] is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets‚ but also well known worldwide as a provider of secure & high reliability software for industrial applications and Mobile Device Management (MDM). BlackBerry’s software and hardware products are used worldwide by various government’s agencies and by car makers

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    Pest Analysis Mcdonalds

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    Life Style With diet becoming a major part of people’s life styles in 2010‚ McDonald’s has had to introduce new items to the menu‚ to continue to offer something for all age groups‚ and everyone. McDonalds recognises customers are not all the same. • A parent with two children visits McDonald’s to give the parent a treat. • The children want to visit as it’s a fun place to eat. • A business customer visits McDonald’s during the working day‚ as the service is quick‚ the food

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    Background E-commerce is transactions conducted via electronic means such as the internet‚ email and SMS. It is considered to be one of the most important aspects of the internet to appear. As a result‚ people are able to exchange goods and services immediately regardless of their geographic location and time. More and more businesses conduct transactions on line‚ with some trading purely on-line thus reducing overheads and administrative costs. There are two types of e-commerce‚ direct and indirect

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    Pest Analysis for Nokia

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    Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week

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    Pest Analysis France

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    Okay‚ here we go with our initial look at France (just a topline summary of major facts‚ drawn from Wikipedia‚ CIA World Factbook and Nationmaster). France is 5th worldwide in GDP‚ with almost $3 trillion‚ and 3rd (why?) in military expenditure with $61.6 billion‚ and 22nd in population‚ with 61 million. France is the best-positioned of all the countries we will look at here to deal with the economic crisis facing the world. Their ingrained habit of dirigisme will bail out their industry‚ their

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