CASE 4-2 BARBIE: GROWING PAINS AS THE AMERICAN GIRL GOES GLOBAL a. CASE SUMMARY Nowadays‚ Barbie has become much more cosmopolitan. But some new toy fashion trends spell trouble for Mattel‚ which depends on Barbie for about 20 percent of its annual sales. However‚ Although Barbie has been successfully adapted to cultural differences in the U.S.‚ the opportunities for international growth come with formidable challenges. Now besides the U.S. market‚ Barbie has been successfully entered into Europe
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“Barbie Doll” The title “Barbie Doll” suggests that the poem advocates a perfect physique; however‚ it is a satire concerning human’s emphasis upon physical attraction. The title generates a satirical piece through the language used in the poem. The words and phrases in the poem express how young girls are influenced to acquire a perfect body that is often unachievable. A “Barbie Doll” is a play toy meant for young girls. A doll is thought of as a young girl’s sweet and innocent toy that
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PICTURE NOT SO PERFECT 2 If Barbie were a real woman‚ she would have outstandingly impossible and physically unattainable proportions. Anna Quindlen makes this observation very clear in her New York Times article “Barbie- the issue‚ not the doll.” According to Quindlen since the day Mattel sent Barbie down the assembly line‚ there has been controversy among feminists‚ mothers‚ and women of all races. With her unrealistic
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Works Cited "16 Questions." The Daily Beast. Newsweek/Daily Beast‚ n.d. Web. 21 Nov. 2013. . "1959 First EVER Barbie Commercial." YouTube. YouTube‚ 21 May 2007. Web. 21 Nov. 2013. . "Barbie Vs. Real Women: Artist Shows Shocking Differences." Shine from Yahoo Canada. N.p.‚ n.d. Web. 21 Nov. 2013. . "Barbie vs Real Women: Nickolay Lamm’s Latest Study in Comparison." Babble RSS. N.p.‚ n.d. Web. 21 Nov. 2013. . "Blurred Lines (Unrated Version)." YouTube. YouTube‚ 28 Mar. 2013. Web. 21 Nov. 2013
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of the Nerds: How Barbie Got Her Geek On” Ann Zimmerman discusses how women in the STEM field tried and succeed to get representation through Barbie. Mattel Inc.‚ opened a poll to let the people vote on what Barbie’s next career was. The options were: “architect‚ anchorwoman‚ computer engineer‚ environmentalist and surgeon.” Zimmerman writes‚ “Female computer engineers who learned about the election launched a viral campaign on the Internet to get out the vote and ensure Barbie would join their ranks
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Why trade natural skin for plastic? Marge Piercy addresses this issue‚ though indirectly‚ in her poem "Barbie Doll". Piercy presents an innocent young girl‚ but conveys that she has fat legs and a big nose. Piercy explains that the child was a normal kid‚ not bad looking‚ not in bad shape‚ but simply does not meet the expectation of not having fat legs and a big nose. She is encouraged strongly to do this‚ and encouraged strongly to do that‚ but she can not fix herself up; The pressure is too
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Definitely‚ Barbie dolls possess all those traits. Whether it is Christmas or birthdays‚ every growing lass wishes to have a Barbie because owning it and its cute little dresses is like a crowing glory to her. Without a doubt‚ Barbie plays a huge role on girls’ childhood. However‚ Barbie should be abolished globally because this perfect‚ fantastic‚ plastic doll shows an unrealistic body image‚ gives higher expectation on girls‚ and contributes to lower one’s self-esteem. First‚ Barbie dolls have
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1. Barbie dolls represent an idealized version of the American dream and lifestyle. The popularity and sales of Barbie dolls have diminished in recent years as a new competitor’s doll line‚ Bratz‚ has gained market share and recognition within Barbie’s original customer demographics. Mattel has recognized the importance of expanding distribution of Barbie dolls into European and Asian markets‚ as these populated regions contain a much larger potential customer base than the American market. Marketing
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Topic Two: Popular Culture The Nature of Popular Culture A popular culture is a phenomenon that has widespread appeal. In society and culture‚ it should be something with global appeal. Some examples are: Barbie; the Beatles; surfing; and reality TV. Distinguish Characters of Popular Culture Associated with Commercial Products The profit motive is a key factor in the spread of popular culture‚ e.g. Wiggles have CDs‚ videos‚ clothes and lunch-boxes. (Usually) Developing from Local‚ to a National
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“Gender” How is Barbie influencing girls around the world? How many girls grown up playing with Barbie dolls? A lot. Statistics show that two Barbie’s are sold every second somewhere in the world. In fact‚ the average American girl from ages 3 to 11 owns 10. Whenever I hear the song named “Barbie Girl” by Aqua‚ I think of my niece. My niece was the type of person that loved to play with Barbie. She wanted to become like Barbie and looked like her. She could spend hours and hours playing with these
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