Mattel‚ Inc. © MarketLine Page 2 Mattel‚ Inc. Company Overview COMPANY OVERVIEW Mattel‚ Inc. (Mattel or ’the company’) is engaged in designing‚ manufacturing and marketing of toys across the world. The company’s key global brands include Barbie‚ Hot Wheels‚ American Girl‚ and Fisher-Price. The company
Premium Management occupations Mattel Corporate governance
impossible‚ because we ’re not all born to be super models. I agree with the points Barry is trying to get across. I remember grew up playing with my Barbie doll and it being made physically out of proportion. It distorted my self image on how my body should be. I agree with Barry ’s claim‚ " [most] women grow up thinking they need to look like Barbie‚ which for most women is impossible‚ although there is multimillion-dollar beauty industry devoted to convincing women that they must try" (369). The
Premium Self-esteem Cosmetics
era. As a kid I grew up around a family that cared and imagination was important. I mostly played with anything that was centered on Barbie. I had everything from Barbie dolls to Barbie powered wheeled car. I was a girly kind of girl and played with a Barbie water gun. I was drawn as a child to pink or purple toys because I was a girl and everything that was Barbie was a foundation of the other toys I liked. I loved to play with toys from McDonalds; that’s where imagination played the main role.
Premium Mattel Video game console Super Nintendo Entertainment System
girls to strive to be perfect little sex toys. In the article‚ “Our Barbies‚ Ourselves” Emily Prager describes how Barbie was a woman born of a man’s image. The physical attributes of Barbie cannot be replicated by any living women but still many women try today with plastic surgery and extremely deadly diets until they are as plastic and lifeless as their Barbie beauty idol. With Barbie‚ Bratz and Polly at every turn‚ little girls are brain washed beyond
Premium Stereotype Mass media Sociology
Company Case The Newest Avon Lady—Barbie! Selling Tradition "Ding-dong‚ Avon calling." With that simple advertising message over the past 112 years‚ Avon Products built a $4 billion worldwide beauty-products business. Founded in 1886‚ and incorporated as California Perfume Products in 1916‚ Avon deployed an army of women to sell its products. These "Avon ladies‚" 40 million of them over the company’s history‚ met with friends and neighbors in their homes‚ showed products‚ took and delivered orders
Premium Sales Marketing Selling
EATING DISORDERS: DISEASE OR CHOICE? Barbie is known as one of the most common toys that young girls play with in their adolescent years. These growing girls‚ look up to Barbie and see her has a role model of perfection. Barbie has a perfect mansion‚ car‚ clothes‚ boyfriend‚ job and life overall. But most of all‚ she has the “perfect” body. This is the woman that most girls desire to be like when they grow up. They want to be perfect‚ just like Barbie. This desire for perfection is one of the
Premium Anorexia nervosa Eating disorders Mental disorder
Going with The Flow Katha Pollitt is a well-known writer and is most known for being a liberal essayist for The Nation. In 1985‚ she wrote an article titled “Why Boys Don’t Play with Dolls”. Pollitt mentions that parents find it a lot easier to go along with those preconceived notions of boys and girls that society has set than it is to go against the norm. Society has set its own criteria for how we should raise children. Genders and gender-roles play a large part in molding a child to fit
Premium Sociology
advance understanding about physical attractiveness (Patzer‚ 2006). I think the mass media has a huge influence on her. Even according her‚ she wants to look like Barbie “I looked at a Barbie doll when I was 6 and said‚ ‘This is what I want to look like.’ She spent $100‚000 on the operations because she ‘wanted to look better’‚ “Barbie was the blank canvas I filled in all those years ago. It was still my role model.” Cindy believed she was being ‘held back by her looks’ and that with surgery to make
Free Human physical appearance Physical attractiveness Scientific method
Gender Roll Stereotyping and Gender Similarities in Toy Stores Rachel Skelton Spiderman action figures‚ The Care Bears‚ Legos‚ and the famous Barbie‚ all represent popular toys in toy stores. Toy stores divide the many toys‚ games and movies into two primary categories: boy and girl. After going into Toys R Us‚ many can conclude that the toys that children play with pass down stereotypes of gender roles. Through their gender-biased toys‚ typically‚ boys learn "warrior-like" roles (a learned attitude
Premium Toy Gender Female
topic more with this help of my sister to learn more about. Though sadly I do believe that toys should be more gender-neutral even though they currently aren’t. I started off by asking her for a few names and brands of “girls” toys. She gave me Barbie®‚ American Girl Dolls® and Ever After High™. The first thing I noticed was that all of the brands she gave me were dolls which already says something. I feel
Premium