Barbie vs. the World I’ll admit it; I absolutely loved playing with Barbie’s as a child! I must have had like twenty of them. She had everything: a dream house‚ Ken‚ plenty of friends‚ and a slender body with all the right curves‚ everything I dreamed of having when I grew up. “En Garde‚ Princess!” by Mary Grace Lord‚ challenges why every girl loves Barbie. Her article appeared in the online magazine Salon under the “Mothers Who Think” department on October 27‚ 2000‚ before the launch of a new
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On this age in 1959‚ the first Barbie doll goes on display at the American Toy Fair in New York City. Eleven inches tall‚ with a waterfall of fair hair‚ Barbie was the first mass-produced sport doll in the United States with matured features. The feminine behind Barbie was Ruth Handler‚ who co-based Mattel‚ Inc. with her lord in 1945. After seeing her young daughter ignore her baby dolls to execute make-expect with papery dolls of adult females‚ Handler net there was an necessary niche in the bazaar
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BUSINESS ETHICS ASSIGNMENT 1 STUDENT NAME: THUY LINH NGUYEN NOI3002 I. DO MANUFACTURES OF PRODUCTS FOR CHILDRENS HAVE SPECIAL OBLIGATIONS TO CONSUMERS AND SOCIETY? IF SO‚ WHAT ARE THESE RESPONSIBILITIES? Because of the company’s product and designs primary for children‚ it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected‚ Mattel demonstrated that it takes its responsibility of marketing to children seriously
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had fallen into a bottle of Pepto Bismal when in fact we were only in the Barbie section of the local toy store. There were hundreds of pink boxes with the 11 and ¾ inch doll in them. I was instantly brought back to my childhood and the hours that I spent playing with this timeless toy. Amazement arose because the tradition of this toy has survived for so many years. Ruth Handler a co-founder of Mattel‚ invented Barbie in 1959‚ when she noticed her daughter playing with paper dolls imagining
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baby dolls and boys begin to gain interest in cars and action figures. Society starts telling children what is expected of them. However the main message that is sent is boys and girls are not the same. Boys are masculine and girls are feminine. Barbie Dolls were the most famous toys for girl for a long time. She wears a gown like a princess with her crown on her head. She has smooth long blonde hair‚ which girls really like to comb even though it’s already perfect. Girls like to dress her with
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contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry‚ John F‚ Jr; Diamond‚ Nina
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Paris Period 5 1/28/15 Our Barbies‚ Ourselves In Emily Prager’s “Our Barbies‚ Ourselves‚” first published in Interview Magazine in 1991‚ the author discusses the extent to which sexism was utilized in the design and production of Barbie dolls‚ poses a question of Barbie being used as a weapon‚ and states that there are millions of women who are subliminally sure that a thirty-nine-inch bust and a twenty-three-inch waist are the epitome of lovability. Prager breaks down the design‚ noting that a man
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HKU810 LU JIANGYONG TAO ZHIGANG YU LINHUI MATTEL’S STRATEGY AFTER ITS RECALL OF PRODUCTS MADE IN CHINA In the summer of 2007‚ Mattel‚ the largest toymaker in the US‚ saw its sales dip sharply when it recalled its Chinese-made toys several times. The recalls also led to public hearings in the US Congress‚ which significantly affected its reputation. Like other toymakers‚ Mattel had been relocating its production abroad and outsourcing the manufacture of parts and components. In 2007
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Mattel Creations (now Mattel Inc.‚ one of the largest toy manufacturing competitors in the world). It wasn’t until 1959‚ however‚ that Handler introduced the world to a new kind of doll‚ inspired by her daughter‚ Barbara. According to the book‚ The Barbie Chronicles: A Living Doll Turns Forty‚ Handler’s game-changing idea sparked when she and her children encountered a similar three-dimensional German doll‚ Bild Lilli (FIG 5)‚ that year during a trip to Europe.27 She purchased one for her daughter
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First‚ let’s start off with Barbie. Barbie was invented in 1959 by a young lady named Ruth Handler. Barbie became one of the most distinguished dolls‚ due to her beauty and figure. Barbie was engineered with a very small waist‚ petite legs‚ and her weight was no more than 110 lbs. Once Barbie was released‚ every girl across the world wanted to have a one and to be like her. Young girls began dressing like her‚ wearing makeup‚ and eating less to portray the figure Barbie
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