Mattel giveup on Barbie and accept the fact that the brand will never regain its former sales status? Explain. Although Barbie remains a blockbuster by any standard‚ Barbie’s popularity has slipped over the past decade. There were two major reasons for Barbie’s sales decline. First‚ the changing lifestyles of young girls are a concern for Mattel. Many young girls prefer to spend time with music‚ movies‚ or the Internet than play with traditional toys like dolls. Second‚ Barbie has suffered at
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Question One: Do manufacturers of products for children have special responsibilities to consumers and society? What are these responsibilities and how well has Mattel met them? Provide evidence of Mattel’s strengths and weaknesses in this area. Yes. As Mattel’s products are designed primarily for children‚ it must be sensitive to societal concerns about children’s rights. Strengths Responsibility towards the community * Mattel recognizes international environment‚ different legal systems
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Cultural Identity Barbie‚ a worldwide viral doll known for her interest in adult-fashioned roles‚ indirectly constitutes the way American girls should grow up to be. With the creation of this doll came the thirst and need to sell it. Therefore‚ just one version of the Barbie doll is not sufficient. Mattel Inc.‚ famous for its numerous toy creations yet infamous for its many controversies‚ has made Barbie’s boyfriend‚ sister‚ cousin and even her dog. Consequently‚ Mattel created Barbie collectibles that
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Sam Crisci 9/19/12 English 122 With constant pressure placed upon the shoulders of fashion designers‚ the competition and strive to create new trends will never fade. The media is a popular source that displays the most up to date trends‚ catching many people’s attention. It is a way of influencing each individual to create their own unique style based off the current trend. Depending upon the season‚ each trend is fit to camouflage into the colors and ideal appearance for that specific type
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“As a little girl‚ I spent countless hours playing with my Barbie dolls‚ even designing and sewing one-of-a-kind outfits for the doll. I guess you could say Barbie gave me my start as a designer.” Santa Claus is anyone who loves another and seeks to make them happy; who gives himself by thought or word or deed in every gift that he bestows; who shares his joys with those who are sad; whose hand is never closed against the needy; whose arm is ever outstretched to aid the week; whose sympathy
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At fifty years old‚ Barie has done it all. You name it‚ she has done. Barbie is an international household name. But at 50 years old‚ Barbie may just need to concede to younger models. Is Barbie’s trouble because she’s too old or is it because of competition? The WSJ is highlighting competition as one of Barbie’s troubles. The Bratz doll created by MGA entertainment whose urban style is a trendier hip hop fashion the Liv dolls and Moxie Girlz are the competition that is sending Barbie’s sales
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In "Our Barbie’s‚ Ourselves" Emily Prager discover that Barbie was created by a man; inventor and designer Jack Ryan (para1). Emily Prager acknowledges that Barbie appeared about the same time during the feminist movement when women fought equality and small breast were king. Prager examines three different reasons why Barbie’s anatomy is the way it is. First
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did you make me this way?!" With the help of a low quality camera‚ a few image filters and a bit of airbrush here and there‚ we can all look like Kim Kardashian. But the truth no living creature has the figure and the curves of a Barbie doll. Speaking of Barbie‚ it already sets an impossible goal for children‚ that they may try to accomplish their whole life. It is impossible what so ever for a woman to have a tiny head with long‚ blonde hair‚ massive breasts‚ tiny waist and stick thin legs
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Deirdre Imeson Allen WR65 Gotez-Bouknight March 11‚ 2013 What a Doll Barbie is not just a doll‚ she is a lifestyle. Barbie has changed her appearance over the last 50 years to appeal to young girls and to show them that Barbie can be sexy and sporty and smart. Barbie has been one of the few toys to stand the test of time because Mattel has adapted to suit what society thinks is important‚ but as a society do we really want a doll that is sexy at first glance‚ then maybe a toy. All the
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Interview Magazine‚ Emily Prager discuses her opinions of Mattel’s toy doll Barbie being designed by Jack Ryan‚ husband to Zsa Zsa Gabor‚ and designer of military missiles. The concept that a doll for young girls was designed by such a person greatly shocked Prager." Suddenly a lot of things made sense to me" says Prager. The element that Ryan designed Barbie may explain some of the key aspects of the doll itself. Although Barbie was created as a toy for girls‚ the sexual nature of the doll suggests it
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