Barbie Since March 9th‚ 1959 the United States has had a very influential piece of plastic‚ called the Barbie. Barbie was created by Ruth Handler‚ of Mattel Inc. after discovering a doll in Germany named Bild Lilli. The Barbie doll was named after Ruth Handler’s daughter‚ Barbara. The Barbie was introduced to the United Sates at a time when the word “teenager” was becoming a popular trend on television and in movies. A teenager is the time between childhood and adult life. Mattel took the opportunity
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HKU810 LU JIANGYONG TAO ZHIGANG YU LINHUI MATTEL’S STRATEGY AFTER ITS RECALL OF PRODUCTS MADE IN CHINA In the summer of 2007‚ Mattel‚ the largest toymaker in the US‚ saw its sales dip sharply when it recalled its Chinese-made toys several times. The recalls also led to public hearings in the US Congress‚ which significantly affected its reputation. Like other toymakers‚ Mattel had been relocating its production abroad and outsourcing the manufacture of parts and components. In 2007
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At fifty years old‚ Barie has done it all. You name it‚ she has done. Barbie is an international household name. But at 50 years old‚ Barbie may just need to concede to younger models. Is Barbie’s trouble because she’s too old or is it because of competition? The WSJ is highlighting competition as one of Barbie’s troubles. The Bratz doll created by MGA entertainment whose urban style is a trendier hip hop fashion the Liv dolls and Moxie Girlz are the competition that is sending Barbie’s sales
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surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with Carter Bryant and MGA‚ their forced recall of certain toys that were manufactured overseas‚ and the
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Redding 11/07/2010 ENG103 Essay 3 “Barbie Doll” page 439 To: My Granddaughter I thought of you when I read this and I have had these thoughts so often in these almost four years since you came into my life. You know I always tell you the truth‚ unless I lie about a dead cat on the road being a raccoon so you won’t feel as bad. I’ve taught you gentleness and love‚ kindness and selflessness in a world
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looked at a Barbie doll when I was 6 and said‚ ‘This is what I want to look like.’ I think a lot of little 6-year-old girls or younger even now are looking at that doll and thinking‚ ‘I want to be her.’ (model Cindy Jackson on CBS News‚ 2004). Barbie is the cultural icon of female beauty that provides an “aspirational role model” for young girls (Pedersen & Markee‚ 1991; Turkel‚ 1998)‚ and 99% of 3- to 10-year-olds in the United States own at least one Barbie doll (Rogers‚ 1999). Yet‚ Barbie is so exceptionally
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her waist only eighteen‚ and her hips measuring in at mere 33 inches. You may think me a little crazy. Her name is Barbie. Created in March 1959 Barbie was used to fill a gap in the ever growing doll market (Barbie). But should little girls really be idolizing this woman? A life size barbie would have a body mass index of only16.24 which falls into the category of anorexic (Barbie). With society emulating such a being‚ we are forced to ask ourselves‚ does society’s view of the ideal human being
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there is a threat because there are other alcoholic beverages that can be a direct substitute for beer‚ such as spirits and wine. 3) What are the implications of the evolving competitive structure in the brewing industry for the profitability and strategy of a smaller mass-market firm in the industry? Small mass market companies in the brewing industry are looking
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The advertisement I picked for my essay is the front cover of a Time magazine showing a Barbie doll in a black dress and wearing black boots. The Barbie doll is in a walking pose with her head a little tilted down‚ and arms behind her back. Her hair is long‚ blonde‚ and straight. Her body is different than from the traditional BARBIE doll‚ it’s not like the rest of the dolls‚ this one is different. The front cover of the magazine also include words such as “Now can we stop talking about my body
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develop competencies 4. . When toymaker Mattel sells Barbie dolls in the Middle East‚ it changes the doll’s shape to one that is a more accurate portrayal of a female body. Mattel does this to a. create a commodity-type product. b. transfer technological know-how. c. increase product standardization. d. realize experience curve effects. e. respond to differences in local tastes. 5. A localization strategy is based on which of the following ideas? a. There is a convergence
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