"Barbie strategy" Essays and Research Papers

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    Wong compared the Princess Barbie she longed for with blond hair‚ a beautiful shiny gown‚ and a shimmery white tiara (Wong 246) with a unfamiliar‚ black-haired "friend" of Barbie as a gift for Christmas (Wong 246). Wong originally found her dull compared to Barbie (Wong 247). As the essay continues‚ Wong realizes that this black-haired doll she disliked actually looked like her‚ while the more "prettier"‚ blond Barbie looked like Wong’s best friend‚ Sarah. This is the point of comparing. (Wong 248)

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    Barbie Doll” by Marge Piercy 1. In approaching the assignment question‚ I took as a starting point from an unknown guest comment:” From the moment she is born‚ this girl is exposed to the expectations of society and goes through life encountering the harsh realities of not meeting those expectations. The need to live up to the world’s idea of beauty fuels years of severe self scrutiny that tears down any and all of her self confidence- preventing her from loving any part of herself. The constant

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    Barbie: The American Girl Goes Global Barbie which is produced by Mattle is the most known and successful baby doll all around the world. So there is a reason underlying this success. Firstly‚ Mattel’s global marketing strategy involves adapting fashion trends and cultural differences to its product. Since‚ Barbie has been successfully adapted to cultural differences in the United States‚ Mattel tried to adopt a regiocentric approach for Western European market. However‚ Mattel improved a

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    In the poem “Barbie Doll‚” the author Marge Piercy provides four short stanzas to inform readers of how society and culture puts pressure on young girls. In this poem‚ a young girl’s life flashes before her eyes as she tries to live up to society standards. The tone of this poem is depressing and sad. In this poem Marge Piercy uses a theme‚ symbols‚ and a plot to describe the ideal girl. The theme of this poem is that society is not accepting of people who do not represent the ideal woman. In

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    Marge Piercy's Barbie Doll

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    woman looks‚ acts‚ and behaves like. Whenever a young woman fails to live up to these outrageous ideas they are belittled and told to change what they look like and how they behave. This is exactly what happens to the girl in Marge Piercy’s poem “Barbie Doll” (236). The pressure that society was putting on the shoulders of this girl became too much one day. She finally decided to give up on being herself and become who the world wanted her to be. The end of the poem seems to be speaking of her suicidal

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    Mattel’s Barbie Industry Analysis Mandy Hope April 4‚ 2011 Every second 2.5 Barbie dolls are sold. This contributes to sales of more than $1.5 billion U.S. annually‚ making Mattel’s Barbie the most successful doll in history. By the year 2000‚ Barbie and all accessories had become more than half of Mattel’s toy sales. Despite several other companies promoting Barbie-like dolls‚ their management showed little fear. All believed that the American public was so engrained with the brand and

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    Marge Piercy‚ an American poet‚ social activist and novelist‚ mostly known for being a feminist poet is the author of “Barbie Doll”. The title of this poem‚ “Barbie doll” make us think about a “perfect” girl toy that every child owns‚ but slowly we realize that this is not what the author means. In the first stanza‚ Piercy starts by saying “This girl child was born as usual”‚ which lets us understand that she was a normal girl just like anybody else. Other than that‚ the first stanza has a lot to

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    In A Barbie World Life’s... In order for a product to be recognised as a “Popular-Culture” they must have four distinguishing characteristics. They are; firstly: being associated with commercial products; second: developing from a local‚ to a national‚ to a global level; thirdly: allowing consumers to have widespread access to it and lastly: constantly changing and evolving. All of which Barbie has shown throughout the years. These changes have been proceeding as with the procession of technology

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    Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture‚ barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie

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    The 1950's Barbie Doll

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    Today‚ Barbie is the most popular doll in the world. She is a worldwide fashion muse and pop culture icon for girls all ages. The Barbie doll has been a controversial toy that has changed over the years. These changes have been due to changing fashions‚ careers‚ interests and beliefs over the decade’s occupations‚ and ethnicity has been very obvious over the years but even her face and body has changed. But‚ since the beginning of time‚ toys have been an indicator of the way society behaves‚ and

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