CASE 4-2 BARBIE: GROWING PAINS AS THE AMERICAN GIRL GOES GLOBAL a. CASE SUMMARY Nowadays‚ Barbie has become much more cosmopolitan. But some new toy fashion trends spell trouble for Mattel‚ which depends on Barbie for about 20 percent of its annual sales. However‚ Although Barbie has been successfully adapted to cultural differences in the U.S.‚ the opportunities for international growth come with formidable challenges. Now besides the U.S. market‚ Barbie has been successfully entered into Europe
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“Barbie Doll” The title “Barbie Doll” suggests that the poem advocates a perfect physique; however‚ it is a satire concerning human’s emphasis upon physical attraction. The title generates a satirical piece through the language used in the poem. The words and phrases in the poem express how young girls are influenced to acquire a perfect body that is often unachievable. A “Barbie Doll” is a play toy meant for young girls. A doll is thought of as a young girl’s sweet and innocent toy that
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PICTURE NOT SO PERFECT 2 If Barbie were a real woman‚ she would have outstandingly impossible and physically unattainable proportions. Anna Quindlen makes this observation very clear in her New York Times article “Barbie- the issue‚ not the doll.” According to Quindlen since the day Mattel sent Barbie down the assembly line‚ there has been controversy among feminists‚ mothers‚ and women of all races. With her unrealistic
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Works Cited "16 Questions." The Daily Beast. Newsweek/Daily Beast‚ n.d. Web. 21 Nov. 2013. . "1959 First EVER Barbie Commercial." YouTube. YouTube‚ 21 May 2007. Web. 21 Nov. 2013. . "Barbie Vs. Real Women: Artist Shows Shocking Differences." Shine from Yahoo Canada. N.p.‚ n.d. Web. 21 Nov. 2013. . "Barbie vs Real Women: Nickolay Lamm’s Latest Study in Comparison." Babble RSS. N.p.‚ n.d. Web. 21 Nov. 2013. . "Blurred Lines (Unrated Version)." YouTube. YouTube‚ 28 Mar. 2013. Web. 21 Nov. 2013
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of the Nerds: How Barbie Got Her Geek On” Ann Zimmerman discusses how women in the STEM field tried and succeed to get representation through Barbie. Mattel Inc.‚ opened a poll to let the people vote on what Barbie’s next career was. The options were: “architect‚ anchorwoman‚ computer engineer‚ environmentalist and surgeon.” Zimmerman writes‚ “Female computer engineers who learned about the election launched a viral campaign on the Internet to get out the vote and ensure Barbie would join their ranks
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Why trade natural skin for plastic? Marge Piercy addresses this issue‚ though indirectly‚ in her poem "Barbie Doll". Piercy presents an innocent young girl‚ but conveys that she has fat legs and a big nose. Piercy explains that the child was a normal kid‚ not bad looking‚ not in bad shape‚ but simply does not meet the expectation of not having fat legs and a big nose. She is encouraged strongly to do this‚ and encouraged strongly to do that‚ but she can not fix herself up; The pressure is too
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Definitely‚ Barbie dolls possess all those traits. Whether it is Christmas or birthdays‚ every growing lass wishes to have a Barbie because owning it and its cute little dresses is like a crowing glory to her. Without a doubt‚ Barbie plays a huge role on girls’ childhood. However‚ Barbie should be abolished globally because this perfect‚ fantastic‚ plastic doll shows an unrealistic body image‚ gives higher expectation on girls‚ and contributes to lower one’s self-esteem. First‚ Barbie dolls have
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The SWOT analysis will also enhance the Company’s ability to recognize its own unique strengths and weaknesses while taking advantage of market opportunities that may exist. Strengths These strengths will speak well for initial market success of its product
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1. Barbie dolls represent an idealized version of the American dream and lifestyle. The popularity and sales of Barbie dolls have diminished in recent years as a new competitor’s doll line‚ Bratz‚ has gained market share and recognition within Barbie’s original customer demographics. Mattel has recognized the importance of expanding distribution of Barbie dolls into European and Asian markets‚ as these populated regions contain a much larger potential customer base than the American market. Marketing
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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