Brunel Business School Master of Science ------------------------------------------------- ------------------------------------------------- TITLE STRATEGIC MARKETING MANAGEMENT MODULE CODE MG5553 Individual Coursework Assignment Word Limit: 3000 words Submission Deadline: Monday‚ 21st January 2013 by 12 noon The assignment requires you to carry out a Marketing Research and Planning Project covering a period
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standard-setting comparative assessment of global political rights and civil liberties. Published annually since 1972‚ the survey ratings and narrative reports on 193 countries and 15 related and disputed territories are used by policymakers‚ the media‚ international corporations‚ civic activists‚ and human rights defenders to monitor trends in democracy and track improvements and setbacks in freedom worldwide. The Freedom in the World survey provides an annual evaluation of the state of global freedom as
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foreign market entry mode. Describe scenarios when licensing might be the preferable one of the two entry modes. 9. International franchising is often regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? 10. Under what circumstances would a BOT system make sense as an international marketing
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DHL International: An Ambitious Competitor in Global Logistics Services When Adrian Dalsey‚ Larry Hillbolm‚ and Robert Lynn founded DHL as a door-to-door express service between San Francisco and Honolulu in 1969‚ no one could have imagined the business evolving into a crossborder express delivery group linking 120‚000 destinations in more than 220 countries and territories. Now owned by the German company Deutsche Post World Net‚ DHL offers express services‚ international air and
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The Bank for International Settlements (Bank for International Settlements‚ BIS) is the oldest international financial institution in the world‚ having been in operation since 1930. With its headquarters in Basel‚ Switzerland‚ the BIS assists central banks regarding the investment of cash reserves‚ provides a forum for international monetary cooperation‚ acting as agent or trustee in the execution of international loan agreements‚ and engages in extensive economic research. The BIS is involved
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International Business Essay Exam #2 In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? The industry that localization strategy would make sense would be the automotive industry‚ manufacturing factories‚ and I want to stay the big chain grocery stores. By these firms customizing the products they offer to local demand‚ the firm increases the value of that product in the local market. But on the downside‚ it involves
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Briefly discuss the three types of staffing policies in international business. Discuss the staffing policies adopted by MNCs (Multi-National Company) operating in Singapore. Which is the most attractive approach and why? The 3 types of staffing policies are ethnocentric‚ polycentric‚ and geocentric. Ethnocentric approach fills key management position with parent-country nationals. Advantage: * Overcome the lack of qualified manager in host country * Unify corporate culture. * Transfer
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As the case points out‚ it appears that the relationship between Intel and Costa Rica seems to be progressing well. What are some of the advantages of such goodwill between Intel and Costa Rica? GDP – The monetary value of all the finished goods and services produced within a country’s borders in a specific time period. It includes all of private and public consumption‚ government outlays‚ investments and exports less imports that occur within a defined territory. * The 300 million investment
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Advent of a ‘Global Village’ Globalisation & its impact on International Business: A Study “Globalisation is radically changing the international business environment by creating a ‘global village.” Introduction The intent of the paper is not merely highlighting the aforementioned viewpoint but to establish the ideology within the context of International Business amidst globalisation and understanding the increasing interaction and inter-dependence amongst the firms and businesses
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Flextronics Case Summary Flextronics International case study discusses the challenges that the CEO‚ Michael Marks‚ faces in a global economy where the technology industry keeps changing at a rapid pace. Flextronics is trying to discover a new identity and not just manufacture a product for customers‚ but design and sell a phone to potential customers. Flextronics went from taking the designs from companies and building them‚ to developing their own designs. Marks needed to decide if creating
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