Marketing Myopia In this article‚ author Theodore Levitt explores the major factors that have an impact on the growth opportunities for organizations. With the help of examples from different industries such as the movie industry‚ the automobile industry‚ the petroleum industry‚ the grocery stores etc.‚ he highlights some common misconceptions and strategic errors made by firms that have led or may lead to their subsequent failure. The main point that he makes is that most of these organizations
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Marketing Myopia Part A. Basics Concepts and Ideas 1. Near sighted (myopic) view of marketing that focuses on products rather that customers’ needs and wants results in company’s failure to adjust to changes in the market and leads to business’ decline 2. Too narrow definition of the market prevents companies from foreseeing threats from substitution and put them at risk of obsolescence 3. Success of a company depends on human organization and leadership. Part B. Implications
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Layton discussed and identified specific factors to build a strong framework of marketing system to make it more efficiency and effectiveness. To shape this strategy all factors should link it together starting with technology change‚ the growth of knowledge and institutional factors all of these components must plat partially at least. The best result for growth and quality of life come if the marketing system comes in the middle of this strategy and interacts with all factors. Emirates Airlines
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Use marketing research for marketing planning. The results are from a questionnaire given to 200 customers. The aim was to find out customers opinions on the current range of sandwiches on offer and the standard of service offered. 75% wanted more children’s fillings 82% wanted the shop to be open longer 65% said staffs was unfriendly 50% said the contents of the sandwiches could be fresher 80% said they would prefer more wraps Brief summary. Through these results
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Chapter Two Worldwide Accounting Diversity Learning Objectives After reading this chapter‚ you should be able to • Provide evidence of the diversity that exists in accounting internationally. • Explain the problems caused by accounting diversity. • Describe the major environmental factors that influence national accounting systems and lead to accounting diversity. • Describe a judgmental classification of countries by financial reporting system. • Discuss the influence that culture is thought to
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Becktelman Worldwide Contractors Interoffice Memo TO: Marcia Murphy FROM: Jason Corzo DATE: August 20‚ 2009 SUBJECT: CONGRATULATIONS ON YOUR ASSIGNMENT TO JAPAN Your assignment‚ to Kansi‚ Japan‚ as office manager of our International Business Relations Department‚ is cause for celebration! This is to inform you that although I’m I am a little late in responding to your request‚ I do have some experiences and advice that may interest you. When I was on assignment‚ in connection with our firm
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Discrimination against girls worldwide As far as we know it girls have not been considered equal to boys in the eyes of the world. Mothers of the girls and girls themselves get punished harshly for a girl child which is not in their control but in fact it’s in the control of the father of the child and he is usually the one giving severe punishments to both mother and daughter. Most people of the world do not know that a man’s sperm is the decider of the gender of the child and it has nothing to
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Executive Summary JGC Philippines‚ Inc. (JPHIL)‚ was incorporated and registered with the Securities and Exchange Commission (SEC) on September 5‚ 1989. It is originally engaged in providing engineering services which consist of feasibility study‚ front-end engineering and detailed engineering design for its mother company in Japan‚ JGC Corporation.‚ and its domestic clients. The core of objective is to employ‚ maintain and develop the best people through challenging careers‚ growth opportunities
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Sales and marketing is a very competitive business. The internet has become a very important platform for sales and marketing and it is a very competitive marketplace. The internet has created an entirely new way for companies to conduct marketing and sales. Along with this comes the process of using marketing to influence the customers online experience so that the end result is a sale. The internet has changed the sales and marketing process from small businesses to large enterprises. Online
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distinguishing features to create customer awarenessPrice differences must be offset by the perceived benefits.sellers shift the demand curve out to the right by stressing distinctive attributes Factors Affecting Pricing Decisions Organizational and Marketing Objectives Types of Pricing Objectives( profit market share cash flow status quoo survival) Buyers Perceptions‚(elastic in elastic demand ‚ ◦Available substitutes ◦urgency of need ◦brand loyalty) The less elastic the demand‚ the more beneficial
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