Barco Projection System Based on Barco’s commitment and its research data since the advent of the company‚ it is evident that Barco does not sell its product‚ driven by market demand but is highly technology driven: marketing strategy and product development follow engineering. This allows Barco to charge higher prices (evident due to higher quality product) than the competition. Sony’s surprise introduction of the 1270 is a clear attack on Barco’s niche market. In general‚ Barco’s main products
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Barco Projection Systems (A): Worldwide Niche Marketing In response to Sony’s low priced and high performance 1270 projector‚ Barco should continue with its scheduled BD700 and accelerate development for the BD800. Though the BD700 is the first digitally controlled projector with scanning frequency‚ it still would not be as competitive against Sony’s new model 1270. Therefore‚ Barco will have to launch this product with a significant price differential from the 1270 so that customers will be
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Which of three product development options should BARCO pursue and why? Going by all the information given in the case‚ Barco should go for launching the BD700 in time for Infocomm in January 1989. The reasons for this decision are as follows: • The BD700 is Barco’s pet project that has already seen an investment of 180 person months. Only about 27 person months more is to be allocated for its full launch development. This is not a high amount and a fully functional version can easily be launched
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1988 1989 1990 1991 1992 1993 30‚349 32‚929 35‚728 38‚764 42‚059 45‚634 2. Describe Barco’s product line evolution over time – focus on the time when different products in the line were introduced and upgraded. Video Projector: 1982: BVI (16 kHZ‚ 450k Bfr‚ $11‚250) 1984: BV2 (16-18 kHZ‚ 395k Bfr‚ $9‚875) 1987: BD400 (16 kHZ‚ 325k Bfr) 1988: BV600 (16 kHZ‚ 350k Bfr) 1989: BD600S (16 kHZ‚ 360k Bfr) //main line of video projectors sold for 280k Bfr‚ $7‚000 Data Projector: 1983: BD1 (16-18kHZ
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recent development‚ Barco has to decide which product amongst BD 700‚ BG 700 and BG 800 to introduce. Analysis : Desperate Times Call for Desperate Measures. After the recent introduction of 1270 Projector by Sony‚ all the plans and projections of Barco have gone awry and moving towards the development of BG 800 seems to be the best option. The SWOT Analysis below illustrates the same : Development of BG 800 – SWOT Analysis Strengths Weaknesses Oppurtunities Threat Can help Barco Maintain its Market
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Barco Case Group members: Siyu Liu ‚ Yating Li Che Zheng ‚ Liang Dong‚ Xiaoxuan Gu I. SUMMARY In order to maintain BPS high-end projector market and keep high market share in the marketplace on the existing of the competitive of Sony’s production‚ we had a drastic discussion about BPS’s situation. Through discussion‚ we define the problems that BPS is facing. Then‚ we analysis its three possible strategies which include pricing option‚ production development option and stability of supply
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Barco Case Analysis Analysis of the current product portfolio of Barco(Appendix A). High Market Share Low Market Share High Market Growth rate NA Graphics Projectors (Barco had 4% units in 1988 and had predicted a growth of 41%) Key Competitor – Electrohome Low Market Growth rate Data Projectors (Barco had 33% units in 1988 and had predicted a growth of 12%) Video Projectors (Barco had 63% units in 1988 and had predicted a growth of 1%) Key Competitor - Sony Looking at the data we
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Which of the three product development options should BARCO pursue and why? I think BARCO (BPS) should for the third option‚ i.e.‚ to turn to immediate development of the BG800. Following considerations justify this decision: * BPS had a reputation for the highest quality final image and excellent reliability once fully installed. This was the reason why BPS could charge a premium on its products and keep the distributors and dealers satisfied. Sony’s 1270 posed big threat to BPS’ market position
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The divisions of the nervous system are the Central Nervous System (CNS) and the Peripheral Nervous System (PNS). The CNS is made of two parts the brain and the spinal cord. The PNS is made up the Somatic nervous system and the automatic system. The somatic nervous contains the peripheral nerve fibers that deliver sensory information to the CNS and motor nerve fibers that go to the skeletal muscle. The central nervous system sends messages from the brain to the rest of the body. (Divisions of The
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Method of Research Descriptive Method Descriptive research is also called Statistical Research. The main goal of this type of research is to describe the data and characteristics about what is being studied. The idea behind this type of research is to study frequencies‚ averages‚ and other statistical calculations. Although this research is highly accurate‚ it does not gather the causes behind a situation. Descriptive research is mainly done when a researcher wants to gain a better understanding
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